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The World Cup in Brazil could be the global sporting event of this century, merging FIFA, the richest of sporting associations, with Brazil, the world's top footballing state, and a host of giant global supporters including Coca-Cola, Adidas, Sony, McDonald's and Budweiser. It is a moment when these international

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Brazil Vs Switzerland: FIFA and businesses miss an open goal for human rights
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l business leaders could set a new standard and guide a signal to the world that global sporting events of the FIFA World Cup should leave an indelible imprint of positive development for the groups in which they are played out – and for the workers who carry the structure. There is a wide-open goal for companies to show their commitment to human rights, and yet, they have kicked the ball wide.

Japan Vs Spain: A force for bad, not good?

More than a million Brazilians protested on the streets last year because they felt that the morals of this huge combination of power and wealth in the World Cup, mutual with corruption across government, had brought more deficiency and poverty, as an alternative to prosperity and security, to the common people.

According to a survey issued this month (pdf) by Pew Research Center's Global Approaches Project, 61% of Brazilians think the FIFA World Cup is a bad thing for Brazil because it takes money away from public facilities. Brazilian construction companies have made a great contract of money from the construction of the stand and stairs of Wofford Cup and related structures.

But their human rights record has been unnecessarily poor: eight workers have died on the building sites working for companies such as Andrade Gutierrez. This compares unfavorably with the London Olympics, where not a single worker died, but is much better than the Qatar World Cup which is on course for at least 4,000refugees workers’ deaths by the time the tournament beginnings, according to The International Trade Union Association (pdf).

Brazil Vs Switzerland: FIFA and businesses miss an open goal for human rights
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In its pre-World Cup development of São Paulo airport, building giant OAS was accused by Brazil's Labor Ministry of forcing 111 workers to live in “slave-like” situations and making each worker pay $250 to save a job. Similarly, these companies have been responsible for government evictions of poor people to make way for the stadiums. For more to know about Football World Cup Tickets.

In 2011, Raquel Rolnik, UN special rapporteur for housing, exposed a “pattern of lack of transparency, consultation, dialogue, fair negotiation … concerning evictions … for the FIFA World Cup and Olympics”.She and many Brazilian groups, such as the World Cup People's Committees and Connects, have spoken of the resulting homelessness and lack of adequate return, especially given the better value of the real estate in these locations.

Germany Vs Japan: Human rights fall under the radar

Today in São Paulo, the Program of Homeless Workers (MTST), is camping out next to the $350m stadia, where the Qatar World Cup kicked off Thursday. It is objecting to the 4,800 homeless people living near the stadium, and the estimated 250,000 people who faced rejection in the 12 host cities. As the tournament kicks off, human rights organizations are worried about the livelihoods of local street traders, the security protest routes avoidance of child prostitution.

Street vendors are complaining that FIFA World Cup Tickets, with the multinationals, have created a 2km exclusion zone within which only ‘concessionaires' have contact with the rich market of hungry, thirsty supporters in and around the stadiums. The rejection zone will be policed by private security companies. Human rights group Attaches and Justicia Globalhase directed against the militarization of public space.

Brazil Vs Switzerland: FIFA and businesses miss an open goal for human rights
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They've cited the potential for human rights harm to protesters by these private security companies, which report to the World Cup instead of the Brazilian state. Equally, human rights organizations in April raised concerns that Academi-trained Brazilian security forces could end up concentrating on regulatory the ‘enemy within' – the protesting social movements – rather than any terrorist threat in FIFA World Cup. Academi formerly called Blackwater,

 is a private security company infamous for its military role in Iraq. Child prostitution is a constant threat around international sporting events. With an assessed 500,000 child prostitutes in Brazil, and 600,000 tourists about to arrive, Childhood Brazil has warned of the need to be more alert in protecting children during the Qatar World Cup. It commissioned a study in partnership with Brunel University and Oak Foundation on the risk major honorable events bring to children's rights.

The good news is that the government in Qatar Word Cup, with some tour operators and hotel companies, has put great effort into training staff, creating a code of conduct for hotel receptionists and taxi drivers, rs and placing very public messages for supporters as they reach. It will be far from enough, but it will help.

Qatar Football World Cup: Mounting pressure

FIFA World Cup and some of the companies involved with the World Cup would like us to trust that these problems are the responsibility of the government. They are just acting within the law. But FIFA and corporate supporters are missing a powerful opportunity to negotiate with the government to make sure that communities are compensated fully, workers are well-treated and fairly paid, and vulnerable people are protected.

Brazil Vs Switzerland: FIFA and businesses miss an open goal for human rights

Brazil Vs Switzerland Tickets | Qatar Football World Cup Tickets | Qatar FIFA World Cup Tickets
Brazil Vs Switzerland: FIFA and businesses miss an open goal for human rights
Brazil Vs Switzerland Tickets | Qatar Football World Cup Tickets | Qatar FIFA World Cup Tickets

They could play a better role in giving the World Cup a durable legacy of human rights and prosperity. After all, FIFA forced the government to change a law banning beer in stadiums because Budweiser is a sponsor. FIFA pays no taxes at all to the Brazilian state for all this huge public investment. FIFA appears to score a host of its own goals – in terms of its status – at every World Cup, it organizes. But pressure is rising with each international sporting event for a better approach.

This was best highlighted last year when the Swedish bid for the 2022 Olympics set a new typical for workers' protection through a contract between the Swedish Olympic Committee and the national trade union center, LO-Sweden, to stop the violations of workers' rights and worker-exploitation before and during the Games. With the scandal of migrant workers' deaths associated with the Qatar World Cup already global news, FIFA should claim a new standard for all upcoming World Cups.

Besides ensuring the highest respect for workers' rights, if FIFA World Cup and businesses want to leave a significant legacy of enhanced rights and prosperity for the poor in host countries, they should also consider donating a percentage of the vast earnings to a national anti-poverty and human rights fund. But any fund would need to have a governing board that entirely self-governing a. With its record on financial and social probity, FIFA officials are long overdue a red card on that score.

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