Numbers released by the leading social networking and digital services providers tell us that an internet user spends an average of 2.5 hours of their day on social media. While a good amount of this time is spent on updates from people they know, social media has quickly emerged out to be a great place for businesses to not just promote their products but also generate leads and sales. A leading digital marketing agency in Delhi NCR says that Social Media platforms are now a favored choice of consumers to stay in touch with brands, and that is why businesses are leveraging these opportunities.
For marketers, social media marketing is all about investing a certain budget and getting some return in the form of inquiries, leads, and conversions. But since there is a budget attached to the strategy, there are ways that you can minimise its wastage, certain mistakes that you can avoid. What are these mistakes and how can you avoid them? Let’s take a look:
Social Media Marketing Mistakes To Avoid
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Marketing Without A Plan
Anything, any move that is critical to business success must not be made without a plan in mind. Following a predetermined guide is good but it is always better to build an understanding of the possibilities of social media marketing and how they relate to your business goals. Letting this understanding guide your actions is the best way to go. Getting into marketing without a plan is like going to sea without a map and that can be catastrophic.
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Not Identifying Your Audience
If you think that everyone on the platform is your audience or has the potential to become your audience, this oversimplification is only going to bring you losses in your budget. You need to study your audience to understand that not all social media users are a part of your audience. You are really not interested in everyone, but only the ones who have the intention of interacting with you or buying your product.
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Followers For Money
Buying followers is anyway wrong and illegal according to the user guidelines, but the reducing level of engagement on the platform often forces marketers to take steps that are tempting and rewarding, such as buying followers. However, you are now setting up your account for failure as buying followers often causes issues with the feed algorithms. You see, platforms show users a post based on the engagement it gets. Higher the engagement, better the visibility. However, with a large portion of your followers now being large accounts that follow thousands of people, your post visibility will reduce greatly in comparison to your follower count, affecting your efforts adversely. Don’t. Buy. Followers.
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Not Interacting in Comments
One great way to boost the engagement of your post is to reply to the comments that you get. Through your own interactions with the people in the comment box, not only are you creating a positive brand image for the visitors, but also not letting the comment section die out slowly. Not interacting in the comments is easy, but can cost you a lot more than you think.
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Deleting Negative Comments
It is understandable that people can have differences amongst them, but deleting online conversations just because they turned negative does not bode well. If you are authentic and open to criticism, then you have nothing to hide, which is why you must refrain from deleting negative comments. The leading social media marketing agency in Jaipur suggests that if it is feedback, thank them and improve, but if a person is just being toxic, ignore them.
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Not Using Right Hashtags
Hashtags are the currency of the social media world, and that is why they must be used carefully. You need to be visible to the crowds who want to interact with you instead of cashing in on opportunities that can harm your brand’s presence altogether by hurting sentiments. Stick to basic and relevant and continue growing your audience the right way.
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Getting Lost In The Crowd
There are more than 100 million posts made on Instagram alone in a single day. It is very easy to become lost in all this noise by being boring. You can avoid this by understanding your audience better and knowing what makes them tick. When you have this perfect, you will never be boring.
Mistakes can cost a lot and teach you a number of lessons, but losing your audience over small and silly mistakes is something that you must definitely avoid. Here were some of the most common social media marketing mistakes to avoid. Good luck out there.
