Bus Branding in Bihar

Home to Bodhgaya, Bihar as we know it is one of the most densely populated states with a largely rural population. Over the years, Bihar’s rich history has invited scholars, observers, and enthusiasts from all over the world. The 3^rd most populated state in the nation is also the 13^th largest with an active transport system that takes care of the commute and transportation of passengers and freight respectively on a daily basis.

Many brands are now choosing bus branding as the next step in outdoor promotion campaigns as they offer a lot of advantages over their alternatives. Being a developing state, Bihar has a high percentage of rural population living in the villages, far and wide, spread across the state. These buses which travel through harsh terrains and even harsher weather take the brand’s advertisement in the form of flex-printings, promoting the brand across the length and breadth of the state.

Why bus advertising in Bihar ?

There are a lot of advantages that preside over bus brandings in Bihar as effective mode of outdoor advertisement, such as:

Cost-effective: Not only are these flex printings cost-effective, the return-for-cost for these ads are also relatively high as compared to high budget digital promotional content.

Reach: These buses are the lifeline of the people of Bihar as they are a cheap and efficient mode of travel. An advertisement of your brand in Bihar roadways buses ensure passive engagement with the targeted masses.Influence: When the profile of your brand is being repeatedly displayed to the people, they automatically get introduced to your brand and also influenced to buy your product.

Creative advertisement content for promotion through bus branding in Bihar can do wonders for its profile. Bus branding in Bihar is arguably the most economic and effective media of advertisement in the state, suited to its circumstances.