Bus branding in Orissa (On OSRTC Roadways Buses)
As we know, Orissa is a small state in the Eastern part of India which is rich in culture, history, and famous for its many ancient Hindu temples. It is therefore implied that Orissa also attracts both local as well as national travelers every year. The capital city is Bhubaneshwar, famous for its student population who move here for the advanced education system. The whole state has as many 30 districts and is also home to the renowned Chilika Lake, the largest site for migratory birds during winter in the whole Indian subcontinent. This magnificent state is well connected to other states as well as to its own districts and cities by the Orissa Roadways buses which are as convenient for the locals as it is for the tourists.
The Orissa roadways buses are now being staged as an active advertisement platform for different brands seeking promotion. This is the case because:
An active and effective outdoor advertisement campaign must target an audience and indulge in passive engagement in order for the promotional content to bear fruit. This happens when the Orissa roadways buses carry the word of your brand’s promotion in the form of flex-prints through and across Orissa, ensuring mass access and reach.Since the Orissa Roadways buses are the only bus service organization by the Government which provide passenger transport in the state, you can be assured of 100% visibility at least twice a day, if not more.The impact of these brandings on the Orissa roadways buses are higher than the advertisement content on digital media since the former carries the capability of larger and wider access to the people.
Hence, Orissa Roadways Buses offer competent bus branding options for the advertisement of both established as well as upcoming brands for continued interaction or introductory interaction of the mass with the brand.
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