Did you know more than 85% of internet users in the USA watch online videos? Also, videos are the second most popular content among marketers after images. Also, in 2020 95% of marketers increased their budgets for videos. These statistics clearly show that video content is beneficial for marketers.
To generate more sales, a firm has to build a relationship with prospective customers, create brand touchpoints and give the audience that your product/service is the best. And video plays a crucial role in making all this possible. The dynamic nature of the video attracts the audience better than static images and helps increase engagement. The popularity of videos is why Instagram reels (short videos) have become a key to increasing Instagram followers.
But, wait before you start using video; let's talk about the various types of videos at your disposal.
- Vlogs
- Tutorials
- Explainer videos
- Live streams
- Product videos
- Testimonials
- Webinars
- Podcasts
How Can Video Marketing Increase Your Sales?
Look at the Sales Funnel
Before you use video for building your social media account, like building your Instagram, consider the marketing funnel awareness, interest, desire, and action. As more customers learn about your brand, they will move closer to the sales point. And video can be used at any stage of the marketing funnel.
Start Using Videos on Social Media
Social media has more than 3.8 billion users, and the rise of video-oriented platforms like YouTube and TikTok has led to the popularity of video marketing. Upload videos on social media like Instagram to reach out to a massive audience and build your Instagram account. Your sales will increase as 84 % of consumers will be motivated to purchase the product or service after watching a brand's video.
Supercharge Emails With Video Marketing
Yes, email marketing is one of the best methods of marketing. To make the most of your email marketing campaign, it's time to optimize your email marketing campaigns to generate more sales with the help of video marketing. By adding videos to your emails, you can reflect the information less time and more effectively.
Make use of Video Marketing on your Landing Page
86 % of marketers have said that videos help increase traffic for the website. But that's not all! The more engaging the videos, the more people will spend time on your pages and website. By including videos in the marketing content, you can increase people's average time on the website. And, when people spend more time on the website, they will discover more products, and the chances of purchasing them will increase.
So, are you all set to include video marketing in your social media strategy? If so, Social Sensei, your leading social media marketing agency, will help you out!
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