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Growers Marketing was contacted by Cannabis Marketing Agency, a cannabis and wellness consulting startup in Irvine, California. They wanted a new, engaging brand and a professional web presence for their practice, which is a resource for evidence-based cannabis education and focuses on social equity by teaching about the benefits of cannabis.

The brand and website would need to connect with their patients and focus on their Zen and holistic approach to cannabis education while promoting a healthy lifestyle through yoga, meditation, and healing the mind, body, and spirit. The website would not only have to look good and get people's attention, but it would also have to be very useful. When making their website, they needed to be able to let their patients sign up for online classes and webinars and pay for them through an ecommerce platform. Also, they needed a media centre where training videos and podcasts could be kept.

Project Objectives

  • Make a clean and simple e-commerce site with interesting brand stories.
  • Make sure the site's architecture as a whole is easy to access and use.
  • Through content strategy and design, you can get more patients to sign up.
  • Make a section of resources that is easy to use so that their patients can get the most out of it.
  • Set up a blog that is easy to find in search engines to help with user experience, content marketing, and SEO.
  • Use a WordPress content management system (CMS) that is integrated with WooCommerce and a scheduling/booking feature for online classes to create a fully responsive website solution.

Designing a brand or logo

A brand is a group of experiences and associations that people have with a service, a person, or anything else. Brands are becoming more and more important to culture and the economy today. 

Cannabis Website Design put their trust in our team of experts to come up with identity and brand strategies for their business that would make a clear, compelling, and long-lasting impression. Our creative team got to work making a brand that would appeal to their patients and help them reach their marketing goals.

Website Design and Development

The first thing we did was write down what the goals of the web design were. We wanted to make sure that the information we gave to patients was easy to find and that the user experience was logical, easy to use, and interesting. Also, we wanted to show off the Cannabis website design services and make it easy to schedule online appointments and classes and use the media center to show off videos and podcasts.

Once we knew what our goals were, the next step was to make a UX strategy that would help us reach them. To do this, we made a few website design prototypes to try out different ways the classes, webinars, CTAs, and the rest of the website content could flow together.

The services section was one of the parts of the website that required a lot of thought. Our UX experts thought that the services area would be a great place to show off the many ways to book consulting, classes, education webinars, speaking engagements, and corporate programs.

Once we had a clear UX prototype, we went straight to putting the visual cannabis website design on the layout. Getting the site's look and feel to match Cannabis Marketing rand was a big part of the design phase.

Once the site's look and feel were set, we built it on a custom WordPress platform and coded it. After all the content was added to the site and everything was connected, we ran a full test of the site on multiple browsers and mobile devices to make sure that it worked and did what it was supposed to do.

After carefully testing the website to make sure it's error-free, easy to use, accessible, and up to standards, we followed our thorough launch process to get the new site up and running smoothly.

Makes your website look nice and draw people in?

Credibility. Credibility helps your customers see that they can trust you. It means you can be proud of what you show there, whether it's items or blog posts. Also, the style of your website should help you position your brand. When a customer asks for health boosts, they want you to pay attention to their health problems. Funny graphics don't make something seem more real.

Domain. Websites from well-known brands don't use third-party platforms. They have their own website domain to make them seem more trustworthy. Make sure you have all the certificates you need to give users a safe and secure experience.

Online ordering. Customers like online ordering because they can look at your products from the comfort of their own homes and then place an order for pick-up or delivery. It also lets you choose the best method of payment.

Scheme of colors. Most websites that sell marijuana use green and purple because those are the colors of the plant itself. When everyone does the same thing, it can be hard to stand out. But you can use a different color that looks good with green. You can also think outside the box and choose a color that fits your brand in a unique way.

Content. Content keeps people interested in your website. Use different kinds of content, such as videos, pictures, articles, social media posts, and so on, to keep it interesting and up-to-date. Content is a chance to show how knowledgeable you are about cannabis and to teach customers about how cannabis can help them feel better.

Appealing images. Visual content is a big part of what keeps customers interested as they move through the buying process. Sometimes it helps to show something from a better angle. Also, beautiful pictures make people feel like they can trust your website.

Navigation. A well-designed website should make it easy for users to find the information they need. This should be easy and quick to do because of how your cannabis website is made. The goal of the best marijuana website is to give users the best experience possible. Sort products in a smart way, such as by the problem they can solve for a customer. It is a current trend in dispensaries.

The Results

The new site is a success because it has clear goals and a good UX strategy. We were able to make Cannabis Website Design a beautiful website that helped them reach their goals of educating, scheduling, visiting Websites, and getting in touch with us.

Visit Website : Cannabis Marketing: The Value of Outstanding Web Design

 

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