All kinds of digital media platforms are widely used worldwide. Whether seeking answers to your questions, connecting with your loved ones, or wishing to learn your exam lessons, it is all done through digital media platforms. Businesses and brands are also using digital media platforms to connect with their audience and pitch their products/services. For all these reasons, the demand for promising digital media professionals is rising.

Pursuing BA in digital media is a great way to prepare yourself to make a career. The degree sets a solid learning base and polishes your skills. Several degrees also include taking up live projects and internship opportunities that offer an insight into the practical working world. Digital media is an umbrella tool under which several interesting roles exist. A few of them are:

Advertising professional

Advertising is the most common and popular career path to explore on pursuing a degree in digital media. Every brand today spends a major chunk of its yearly budget on its advertising activities. Advertising is done through both offline and online means. You can choose any type of advertising to make a career in. Marketing is another closely related career path to consider. Your primary role is to create a brand name and churn out higher revenue for your company.

Communication specialist

Excellent communication skills are a must to achieve success in any profession. However, there are even specialised communication roles to take up. As a communication specialist, you curate and execute branding communication plans for your company. You can also opt for public relations. Be it businesses, government ministries, or even celebrities; all hire a public relations strategist.

Pursue BA in digital media with a specialisation in public relations. This will help you draw in the best jobs in the market.

Photo and videographer

If you enjoy being behind the camera, photo and videography is an incredible career option to explore. Here you can either join a professional company or work as a freelancer. Several websites allow you to upload your work for both presentation and client pitching. You can also become film and video editors.

You have access to opportunities related to branding communication and filmmaking. You can make a short film and become an independent filmmaker if you have a great script.

Digital marketer

Digital marketing is another career path you should strongly consider exploring. Digital platforms, besides being an excellent branding medium, have become a source of churning out revenue. Given this reason, almost all businesses and brands are listed and operate online.

Pursuing an MBA in digital marketing is a suitable way to learn and master this skill. The degree will educate you about everything there is to know about digital marketing and offers practical experience.

There are several elements of digital marketing, such as Search Engine Optimisation, paid media, and social media marketing. You can choose to pursue a specialisation and create your niche.