National days and weeks, ranging from National Doughnut Day to National Friendship Day, provide marketing opportunities that can help brands generate engagement online. However, a successful strategy requires careful planning and execution. Creating a national day or week requires an act of Congress, and the process can take months to complete.
1. Plan Ahead
National days provide a unique opportunity to connect with customers. However, the trick is that they must be relevant to your brand and objectives. When you need a full article on National Days, look at here.
Many national days are unofficial, and people came up with them as a way to celebrate a specific thing, person or food item that they love. Other days have been created to highlight social causes, such as National Opposite Day or National Thank You Note Day, which is a good opportunity for stationery stores to promote their products and remind people to send gratitude notes.
To make the most of national days, plan them out quarterly and create campaigns around the ones that are most relevant to your business. This could include competitions, product launches or charitable donations. Make sure that you have a strong creative team to ensure that your campaign is eye-catching and engaging.
2. Be Flexible
While some national days are set in stone (for example, National Relaxation Day or National Tell a Joke Day), others can be moved around on your calendar. This flexibility can give you the freedom to enjoy a special day however you like, such as having a movie night with your sibling on National Siblings Day or stepping in puddles on National Step in a Puddle and Splash Your Friends Day.
If you want to celebrate National Flex Day on October 15, for example, you can organize a flexible work event at your workplace. Studies show that employees with flexible schedules are happier, more productive and more loyal to their employers. You can also join the FlexJobs’ Virtual Job Fair on October 24, which helps bring together flexible employers and employees.
3. Eat Right
Rather than choosing foods that are high in calories, fat and sugar, make your celebrations nutritious. Try adding in healthier options, like the fiber-filled sweet potatoes or belly-filling artichokes. Or go for the protein of shrimp instead of fried chicken or eggs.
Foodies can take advantage of National Days to get out and try new restaurants and dishes. Use the internet to find a food truck near you on National Eat What You Want Day, and order an omelet or pancakes for breakfast or French toast or eggs benedict for brunch.
Many of the National Days are actually created by local businesses, marketers and aficionados to promote certain products or draw in customers on a slow day. However, some have the original intent of raising awareness about a social cause.
4. Tend to Your Spirituality
Spirituality is a deep well upon which many people draw in times of crisis or unrest. Studies show that spirituality relieves stress, enhances self-esteem and promotes relationships. People with a stronger sense of spirituality tend to find enjoyment in life’s enjoyable experiences and have a greater ability to gracefully process challenging ones.
Spirituality encompasses a wide range of practices and beliefs. It may involve religious traditions centering on a belief in a higher power or it could be as simple as finding peace through meditation.
It’s important to respect other people’s spirituality and to define your own in a way that is meaningful to you. You can do this by trying new things, like a yoga class or a guided meditation app. The key is to be consistent and to make it a part of your daily routine.
5. Be Active
A big part of making the most out of your day is being active. Exercise releases endorphins that make you feel good and can improve your mood. Even if you don’t have time for a jog around the block, you can still get some movement into your day by taking a walk or doing some meditative yoga.
Another way to get more out of your day is by being active with others. Volunteering or serving others makes you feel happy and is a great way to connect with people. You can also reach out to friends and family to show them how much you care. This could be as simple as writing a letter, picking up the phone or meeting in person. It is a small gesture that can really make someone’s day.
