1. Digital Marketing

Christchurch SEO agency unleashed: how do you get more visitors to your website?

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For most businesses, their digital presence is its lifeblood. Through savvy website design and the publication of compelling content that converts visitors into consumers, great online success can be achieved. But what’s the best way to get website visitors to your website? How do you increase website traffic?

There are two distinct methods used by digital marketing experts offering search engine optimisation services: SEO and Pay-per-click (PPC).

  • SEO: the catalyst for organic search

Search engines use algorithms to assess and rank websites based on relevance. Search engine optimisation (SEO) tactics exploit algorithms with the intention to secure a coveted spot on the first page of search engine results (SERPs). Utilising carefully selected keywords and technical SEO elements, which include site structure and responsive website design, search engines can better understand the relevance of a website to a search query. This is called organic website traffic. 

Key benefits of SEO:

Generates leads cost effectively: SEO, a cost-effective inbound marketing method, targets people actively seeking your product or service. 2023 Semrush SEO research  found 93% of online experiences begin with a search engine, with 73% clicking on organic results. The top organic search result receives an average of 19 times more clicks than the top paid search result. 

Sustained visitor numbers: SEO is like planting seeds — it requires time to flourish but yields long-term benefits. Staying up to speed with Google algorithm updates is vital to maintain visibility.

Increased authority and brand awareness: authority stems from aligning technical SEO with high-quality content that offers value to your audience within a robust content marketing strategy. Strategic SEO establishes credibility and fosters trust with consumers. 

  • PPC: a strategic shortcut

Pay-per-click (PPC) digital marketing is when your business’s online ads appear as a sponsored result at the top of the SERPs. High performance PPC, such as Google Ads, thrusts businesses into the spotlight through sponsored ads triggered when a searcher inputs a query into the search engine that includes your selected keyword. You bid on keywords relating to your industry and pay each time a user accesses your site by clicking on the advert.

Key benefits of PPC:

Immediate results: unlike SEO's gradual progression, PPC delivers instant website traffic — ideal for time and goal sensitive campaigns.

Highly targeted: PPC delivers precise audience targeting based on demographic data, enhancing conversion rates. It’s a shortcut to getting your products and services in front of a crowd who are most likely to buy your products or use your services.

Levels the playing field: PPC enables your business to compete with much larger and established businesses, even if you haven’t done the SEO work or your business website is new and search engine rankings aren't high.

Which is best, SEO or PPC?

An organic and SEO approach builds authority and brand awareness which grows visitor numbers over time and generates cost-effective leads. Meanwhile, PPC, with its immediate results and highly targeted approach, complements SEO, providing a shortcut to reaching a defined target audience effectively. 

By harnessing the long-term benefits of SEO and the immediate impact of PPC, businesses can adapt to changing market dynamics while maintaining a strong digital presence. As consumer behaviours evolve and competition changes, the collaboration between SEO and PPC ensures your business remains at the forefront of digital innovation. 

Rather than viewing SEO and PPC as adversaries, consider them collaborative allies in your digital marketing arsenal to unlock new opportunities and engage audiences effectively, working together to amplify your business's visibility and reach. For Christchurch businesses, a tailored local SEO strategy and managed Google Ads makes full use of your business website’s digital presence to fuel sustainable business growth.

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