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Pretreatment refers to the process of cleaning, rinsing, and drying metal surfaces before the application of coating materials. This process helps to prevent metals from exterior weathering and rusting, thereby offering them durability. Over recent years, the global coating pretreatment market is growing at a rapid pace, witnessing the rising demand across the industries. As a result, coating pretreatment materials perceive a massive demand on the global front.

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Widespread use of these coating materials in major industries such as automotive, construction, aerospace, electronics, and furniture creates colossal market demand. According to Market Research Future (MRFR), the global coating pretreatment market is projected to garner exponential accruals by 2030, registering a noteworthy CAGR throughout the review period (2021-2030). Also, extensive applications of these materials in the oil & gas and shipbuilding & marine industry drive a large share of the market.

Increasing production and sales of automobiles in emerging regions is a major growth driver. In the manufacturing & building of aerospace, aircraft, ships, and automotive pretreatment materials are used to improve appearance & paint adhesion and to offer these carriages corrosion protection. Therefore, the manufacturing of these vehicles consumes a substantial amount of coating pretreatment materials. Furthermore, increasing commercial and residential construction provides a considerable impetus to the growth of the market.

Conversely, price volatility and the demand-supply gap in raw materials needed for the production of coating pretreatment materials are anticipated to impede the growth of the market over the predicted period. Nevertheless, product diversification and technology advances would support market growth throughout the estimated period, providing substantial opportunities to the market players. Moreover, factors such as the increasing per capita disposable income, and changing lifestyles are further expected to propel market growth, increasing the sales of consumer appliances.

Coating Pretreatment Market – Segmentation

The report is segmented into four major dynamics.

By Type                                : Iron Phosphate, Zinc Phosphate, Chromate, Blast Clean, and others.

By Metal Substrate         : Mild Steel, Aluminium, Galvanized Sheets, and others.

By Application                  : Automotive, Construction, Aerospace, and others.

By Regions                                         : Europe, Americas, Asia Pacific, Middle East & Africa, and Rest-of-the-World.

Global Coating Pretreatment Market – Regional Analysis

Asia Pacific dominates the global coating pretreatment market due to the increasing applications of these materials in the marine & shipbuilding industry. Besides, widespread infrastructure development & construction activities resulting from rapid industrialization and urbanization in the region drive a huge share of the market. The growth in the consumer appliances industry is also impacting the regional market growth significantly. China accounts for the largest market for coating pretreatment in the region, followed by Japan and India. The APAC coating pretreatment market is expected to register the highest CAGR throughout the assessment period.

Europe stands second in the global coating pretreatment market, witnessing a huge demand due to the large-scale production and export of automotive parts in the region, especially in Western Europe. Moreover, the growing construction industry in the region is expected to propel market growth in the coming years. Furthermore, the aerospace industry in the region is anticipated to provide a huge impetus to the growth of the European coating pretreatment market.

The coating pretreatment market in North America is projected to demonstrate enormous growth over the review period. Factors such as the vast consumption of these materials in industries such as oil & gas, shipbuilding, marine, energy, transport, and automotive foster the growth of the regional market. Additionally, substantial demand from the automotive and construction industries is predicted to influence the market demand excellently.

Coating Pretreatment Market – Competitive Analysis

Highly competitive, the global coating pretreatment market appears to be fragmented due to the presence of many well-established players. To gain a larger competitive advantage, players incorporate strategic initiatives such as mergers & acquisitions, collaboration, expansion, partnership, and product & technology launch. Players also make high investments to expand their distribution network, production capacity, and supply chain in emerging countries. They strive to reduce the cost of their products by adopting cost-effective manufacturing methods. 

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Major Players

Players leading the global coating pretreatment market include Kansai Paint Co., Ltd (Japan), PPG Industries, Inc. (US), Chemetall GmbH (Germany), Nippon Paint Co., Ltd (Japan), Axalta Coating Systems, LLC (US), Henkel AG & Co., KGaA (Germany), 3M (US), Akzo Nobel NV (Netherlands), Sherwin-Williams Company (US), BARTON International (US), Abrasives Inc. (US), and Troy Chemical Industries (US), among others. 

Industry/ Innovation/ Related News:

February 19, 2019 —- PPG Industries, Inc. (the US), a leading global supplier of paints, coatings, and specialty materials announced that it's aerospace conversion coating has been qualified to the US Military specifications including MIL-C-81706, Type II, Class 3, Form IV, Method A. PPG's non-chrome aerospace pretreatment coating is the first to be qualified to the specification of US Department of Defense for chemical conversion coatings applied to aluminum.

This qualification of military specification enables all US military branches and subcontractors to purchase the pretreatment. And, it also allows commercial & general aviation aircraft manufacturers, operators, and subcontractors that purchase qualified coatings to order the product.

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