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More and more brands are investing in content creation and it is becoming increasingly difficult to capture the attention of online users. Today's consumers are constantly moving between online channels. It's hard to surprise them. Therefore, you need to constantly experiment with new types of content and formats. Your content needs to be everywhere, because users use multiple sources to get it.

Want more ideas for your social networks? We've gathered 10 types of content that can attract more interested users to your social networks.

1. Articles with instructions

Users turn to the Internet to answer all sorts of questions. Search queries offer the most important marketing opportunities for content providers. And articles with practical advice are always the most interesting.

Imagine that you have found the answers to the questions: “What is SEO?” or “How do you do SEO promotion?” Which of these cases are you ready to dive deep into the document when you start reading? The second, of course, because that's where you'll find practical advice. Practical questions are the most popular types of questions people ask online.

The popularity of hands-on search has been growing steadily for years, and there is no indication that this trend will slow down anytime soon.

In addition, the hands-on nature of problem solving provides many sales opportunities. Here you can “soft sell” your products or services without disrupting or interrupting your site users' reading or viewing of content.

2. Video lessons

According to Google research, there are four main categories of content that YouTube users watch – comedy, music, entertainment and practical advice. We believe these statistics will be even more in the direction of demand for video content with practical advice now that many people are at home.

There are many types of video tutorials that you can easily incorporate into your publishing calendar. Whenever you or your team is working on a new article with practical tips, be sure to put together one of these video tutorials:

  • Product Overview

  • Step-by-step video slideshows

  • Annotated screencasts

  • Animated video tutorials

3. Lists

Many marketers do not recommend creating lists (e.g., “Best of…”) because this strategy has been used for a long time and too often. But they still work. So why stop creating them? Lists provide a very engaging read, which is why they remain one of the most popular types of content. But don't forget about the music, TikTock offers a rich selection of trending songs, but if you'd like to stand out, we'd suggest trying royalty free music from taketones.com.

Not all of your content requires scrutiny. Sometimes content is created to distract, and that's great!

4. Product/software/service comparison

There is one clear trend in all industries: the customer journey has become much more difficult because customers are spending more time researching products online.

Your content creation strategy can help you become part of an increasingly complex buying journey. You need to know your competitors and clearly state why your solution is better or how it meets a more specific customer need.

The easiest way to get started: type your brand name into the Google search box and add “or” so that Google instantly suggests competitors that often appear next to your name on Google. Now create content for those searches.

5. Video reviews and testimonials

We are dealing with a “curious consumer” who tends to analyze almost any purchase decision. So creating video reviews and testimonials to clearly show the benefits of your solution is a must.

In addition to creating alternative content for your most curious consumer, this strategy will also help you dominate the majority of search queries targeting your brand, as Google loves to use carousels to show related video content.

6. Flowcharts and checklists

As instruction-based content becomes more popular, it makes sense to create even more types of content aimed at solving all sorts of problems – flowcharts, checklists and other visual solutions.

Not only will visualizations make your instruction-based content more useful and easy to use, but they will also improve the quality of your content on sites like Reddit and Pinterest. There are many powerful visual flowchart tools available that allow users to create professional infographics on a reasonable budget. 

7. Seasonal content

Seasonality is an effective factor for creating content that converts well. Create content for targeting from seasonal search queries right at the peak of seasonal interest. This will lead to more clicks and engagement. Try to make the most of these annual opportunities.

8. Case studies and examples of use

Some customers may come to you looking for a solution to their current problem. But many of your target customers may not even know they need your product or service. They may be completely unaware of existing problems that can or should be fixed.

This is where content that explains how you can use your product comes in handy. Explain the concept from different angles, based on different needs. Clearly show how different features apply to different scenarios.

E-books, official documents, and other downloadable materials

Downloadable content helps your readers participate in promoting your brand and they can send it to their friends.

The power of downloadable content is that it creates new brand awareness channels that you didn't even know you had. And yes, it's also a great lead magnet. Readers would be more willing to subscribe to your email if they got a free download in return. Creating free downloads is a lot easier than you think.

You can probably easily turn existing content into an e-book or technical document.

10. Affiliate content

This is by far the most important type of content you should be creating. Affiliate content is any content that involves other brands, niche experts or social media influencers.

When other people contribute to your content, you increase access to those micro-communities of users who follow these niche experts and interact with them on their sites or social media channels. There are many forms of collaborative content you can work with. They include:

  • A list of “Leading experts talk about…”. This works well especially for news or current topics.

  • Webinars, to which niche experts are invited to discuss a particular topic.

  • Individual interviews with a well-known public figure in your industry.

Whatever format you choose, don't forget the two most important things here:

  • You need to develop relationships with those experts who have agreed to work with you on an information asset.

  • You need to do good research to ask interesting questions that can also increase your content's visibility to search engines.

Content diversification is one of the key marketing trends. It's great to see more tools being developed to create more opportunities to create content on a limited budget. We hope this article will inspire you and your team with new content creation strategies!

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