Search engine marketing lays the foundation of any business’ marketing. In fact, in 2021 SEO has become all the more crucial for the goodwill of any business. As we exit the COVID-19 period and gradually move towards normalcy, almost every business owner has to now face a universal question – how do you get your business back on track and start generating good revenue?
Well, here’s our answer!
COVID-19 is trending
Although it does feel like forever, the COVID-19 pandemic has indeed made some long-term impact on customer behaviour as well as across industry verticals and has also been dominating the search ever since its breakout. However, experts say that the Coronavirus shall not be at the forefront of search forever. While the new normal starts growing on people, what shall survive the test of time and remain relevant long after the outbreak has subsided are some of the most typical, yet evergreen questions that your customers may have.
Evergreen content is still king
While it is perfectly okay to write about trending topics since they resonate with your business, these pages, however, will naturally decline in traffic over the passage of time. In fact, they are also less likely to rank to begin with. This is because leading brands and high authority websites are bound to reign over page one results. Having said that, content based on timeless topics within your niche not only stays relevant, but also accumulates traffic over time. To put it simply – there’s never really a bad time to publish content on evergreen topics.
SEO is more than just traffic
Here’s a fact – the purpose of SEO is not just about increasing the website traffic, but also to increase qualified traffic. In simpler words, visitors who are tiptoeing to your website even in the face of opposing trends are most likely to be loyalists or simply people who are very interested in what your business offers. This is precisely why every business needs SEO to understand and identify highly qualified leads for your business, even if it is to nurture in the future.
SEO gains last long
Search engine optimization is all about gaining the faith of search engines. And the only way to achieve this is every so gradually, through consistent output – it is almost like growing a plant – all you have to do is keep watering it. Even though SEO does not result in any significant gains until three or so months, there is still plenty you can be doing now that it’s worth all the time!
So, whether you are a business experiencing financial burdens and slower pacing of COVID-19 or a well-established company wishing to kick start your SEO journey, you are in for a transformational ride with RepIndia, the best SEO company in India. They can not only help you become more visible on searches being performed now, but also sets your business up for success once search behaviour normalizes.
