Where it is true that LinkedIn is not as popular as it was with people seeking minimum wage jobs, it is still popular with people who are looking for a career. If you are searching for more than a job, then you need to promote yourself on LinkedIn and try to use LinkedIn Write-UP service to upgrade your profile. Hopefully, these tips will set you on the right path.
1 – Be Selective And Active
Being active means checking in on your account every few days and engaging with what you see on there. LinkedIn rewards active accounts more than those that lie dormant for months. With that in mind, your first instinct is to make as many friends and connections as possible because the more people you know, then the more opportunities there are. However, you need to take a step back from that approach.
There are going to be many invitations that do not help you in any way. Itis often best to check out each person who invites you and see what their connections are. You need to make sure that each of the connections you make is relevant to your professional endeavor.
Don't invite everybody either. You need to grow your professional network in a way that brings people of like mind together. Promoting yourself with people who have no interest in your profession or you as a person is not a route to success.
2 – Customize Your Public Profile URL
Not only does this show that you are involved and an active member, but it is also something that spammers often neglect to do, which acts as another feather in your cap. Plus, even in simple marketing terms, itis always better to create a memorable or easy-to-remember URL.
It may also be a good idea to create a profile badge for your blog or website. Again, this is something that spammers tend “not” to do, and again, it makes you look more involved and more like an active member of LinkedIn. People do not want to connect with the sort of people who are never available or never online.
3 – Complete, Optimize, And Rock
You need to complete your LinkedIn profile as much as you possibly can, and then you need to optimize it to be sure that people searching for your skills will find you. You then need to add a “rocking” digital resume that is going to get you noticed.
There are plenty of tips online that show you how to optimize your LinkedIn profile, but the gist of it is that you make it search-friendly. For example, use both abbreviations and the full name of things, places, experience, courses, etc. Such as if you are a Google expert, you may say that you are good at SEO (Search Engine Optimization), where you use both the acronym and the full descriptive term.
4. Additional Tips ForAdded Impact
- Join LinkedIn groups and try to find people who are interested in your professional career.
- Share your updates on Twitter to help expand your reach and expand the number of people who see your content.
- Look attractive but professional on your LinkedIn profile (being made up like a 1960s movie star is not smart)
- Update your resume and tinker with it from time-to-time.
- Do not be afraid to add the occasional white lie on your resume.
- The best white lies are unverifiable like the 3-mile charity fun run you went on in 1998, 2001, and 2007.
- Consider making your contacts anonymous you seem to be attracting creeps.
- Use a separate email address for your LinkedIn profile so that you know which are phishing emails and which are real LinkedIn emails.
