Photos attract when searching takes place on Google or any other search engines. They certainly have a key role in pushing traffic to your website where conversion may also happen.
Most of the times, you website images make it up all, paying off for your SEO efforts or ad campaigns.
Like keywords, Google show up your products image in SERPs. This happening ends up in conversion and lead generation.
So! Are your photo-editing servicesimproving conversions?
If not, you need to focus on image optimisation for your ecommerce or other website.
It’s optimisation that causes a positive effect on your site performance. Your conversion rate increases and revenue keeps on multiplying.
But if you don’t get enough calls from customers to buy, you need to optimize all images of your products.
This doing can help you to increase profit by almost 95%. Even, your upselling may onboard millions of new customers every day. You can retain your old customers also with images.
Here are the tips to optimize photos for your eCommerce website:
- Know About File Types
File types are also known as file format, which are understood as PNG, JPEG or GIFs etc..
People over the internet love to click on the images and explore landing pages. But, a single mistake oftentimes pushes them to bounce back that is slow loading speed. Upon clicking, they hardly wait for 2 or 3 seconds.
If your image is highly optimized, it quickly allows page loading.
So, you need to know which file or format works the best way on your website.
Here is an expert tip-Go for JPEG if you want colourful and pronounced images. If you have some simple snapshots, PNG will be good enough to use. And if you have animation to show up, prefer GIF file over any other one.
Generally, the eCommerce photo services providers use PEGs to make them eye-catching.
- Choose the right file size
Size can make your image too heavy to upload if you have selected it incorrectly.
But, don’t get confused over image size and file size because both completely differ from each other.
The image size refers to dimensions of the image like 852X 852.
On the other hand, file size is the space that is occupied on the server to store that image.
The moral of this case is that you should choose in between 1 and 2 MB. If you load larger than that, your web performance will go down. The traffic won’t be able to explore and hence, leads won’t come your way.
The larger image size takes a long time to download, which leaves you compromising on leads and conversions.
It’s always better to keep images in the standard 1 or 2 MB. This would certainly results in a faster loading, lower bounce rate and more numbers of happy customers.
- Provide a relevant file name
Search engine bots or crawlers are very much interested in the name of your image file.
But unfortunately, many developers upload the picture with the old code or the random number. This is a wrong practice.
You need to rename it in a descriptive manner. Keep it to the point so that the bot won’t take much of time to understand what that image is all about.
As per pro tip, you should put the keyword in the description. If possible, you can write the location also, such as Blue Leather Bag in Gold Coast. This trick would get the best SEO results.
- Use Alt tag
It is an HTML attribute that is enclosed with the image as tags to provide a text option for search engines. Applying images to ALT tags can bring positive results from the SEO perspectives like enhanced visibility & ranking.
Simply put, these tags are descriptions provides to an image, stating what that image shows.
This tag benefits the visually challenged people who want to know about the picture. As they move their cursor over that picture, the ALT attribute pops that description.
Sometimes, the browser speed or connectivity may slow down loading. But, you don’t worry about it because the tag aligned with it would flash and show what that image is about.
- Integrate sitemaps
If you have a sitemap integrated with your website, Google will take less of time to index and crawl.
In short, a sitemap requires you to optimize pictures or animated videos for making it easier for Google bots to read and understand. It tells show your site is arranged.
For images, you should always keep these attributes into account-location or the URL where it is stored, title, description, heading and licence.
Since eCommerce websites require tons of images, you may create separate sitemaps for each type of content.
Make sure that you have accurately added images together with the contextual text because it is what Google bots, bing and other search engine crawlers notice.
You can use Yoast SEO tool to automatically update it on a WordPress website.
