Description: What contributes to high competition in the eCommerce market? A thoughtful web design in eCommerce can take your business to the next level of revenue. What do you need to pump up to your web design to improve your website's performance?
The Harsh Reality of eCommerce Industry Competition
Appearance matters. And right now we're talking about your image in e-commerce.
With the advancement of technology, the Internet of Things, and the improvement of 5G speed and productivity, an increasing number of businesses are turning online. Some are just expanding their reach through e-commerce, while others are going completely online, giving up any real-life capacity. Thus they cut costs on maintenance of premises and salaries of employees. The coronavirus pandemic has also contributed to this shift.
It is necessary to understand that in addition to stiff competition, businesses have to survive by changing strategies amid endless quarantines and total lockdowns. It should be noted that many have stayed afloat thanks to the possibilities of the Internet, modern gadgets, and non-cash transactions.
Let's return to the fact that all these prerequisites created the conditions for the development of eCommerce, and now there are more representatives on the market than ever before, which is why it is so important to take care of your image.
So what is included in the concept of the image?
A website is like a person. To appeal to everyone, it must be user-friendly, understandable, and attractive. This means a lot of attention should be paid to its design.
How Web Design Can Affect the Performance of Your Site
You need to understand that the design of your site is not just a choice of colors, fonts, and pictures. There are many studies on how much time it takes the user to get an impression of the site. Some say about 10 seconds, others say it takes about 15 seconds, and so on, but we can't deny the fact that the impression is created instantly. If the user finds the site unappealing, he or she simply closes the browser window and may never come back, but rather goes to your direct rival, who was savvier.
You Need to Implement a Brand
If you want to take your place under the eCommerce sun, it really doesn't matter that much what you sell. It's your Brand that matters. Developing a brand and then incorporating it with web design is essential to success.
If you're on the cusp of branding, it's important to answer the following questions: Who are you and what is your purpose? What makes you different from your competitors? Who is your business for? What are your values? By answering these questions, your designer will have an in-depth understanding of how to structure the branding process.
With a detailed understanding, any web designer can work on selecting a color palette, typeface, shape, logo, etc.
Never Forget About SEO Optimization
SEO optimization is necessary for absolutely every website, and especially a website that is engaged in commerce. It is like a map that leads all roads to you. Competent website design beforehand takes into account the need to implement SEO configurations.
Web Design Responsiveness is Key
Under conditions of unlimited availability of various gadgets, which users have, website responsiveness is one of the key conditions for success. Of course, the process of web development becomes more complex and expensive, but the result is worth the investment and effort. Availability on all types of devices increases profits from a commercial website. Users are critical of any inconvenience in the use of the website. If they do not like it, they leave immediately for a competitor, with whom there will be less hassle.
Speed of Response and Downloading as Things to Improve
We live in the decade of the 5G Internet, which is available on as many flats as possible and even more. Besides Wi-Fi, people now use mobile Internet regularly. That's why download speed is so important for a commercial website to thrive. What relationship does web design have to it? Most straightforward.
The web designer can store fonts in CDN and avoid using bulky design elements. If practice allows it, it's better to get rid of pop-ups and Internet ads.
They can also increase speed by using a progressive web application (PWA).
Converting customers
Conversion is the main goal of any online store. The user who comes online has to become a customer, or better yet, a customer who comes back. A thoughtful web design can help to achieve such a result. The developer should take into consideration such criteria as personal design and brand of the site, description of the product and its cost, payment and delivery options, reviews, and loyalty.
Summary
The rapid growth of eCommerce marketers is influenced by such factors as social distance, isolation, crisis, improvement, and availability of wireless communication, development of the Internet of Things, growth of shopping frequency, winding down of business beyond online.
To withstand such competition, you need to stand out. Try to follow our advice and you will see that the result will catch up with you sooner than you expect.
If you don't agree, write your opinion in the comments.
