There is no doubt that SMS marketing works very well and thousands of people worldwide are making use of it. Nowadays no one has the time to browse through lengthy or time-consuming ads. The need of the hour is to have a crisp, impactful, and convenient method of keeping the target audience informed. And nothing can do it better than an SMS.
Further, one of the best things about implementing an SMS marketing strategy is that you can get to a wider audience than ever before. But not all campaigns have equal impact. There are many methods to create a highly converting SMS marketing campaign, but you need to know the essentials before you can get started with the most difficult and complex aspect. So let’s see some of the best tips to make the perfect use of an SMS marketing campaign:
Always know your target audience
The first step to create any successful marketing is to know your target audience. And SMS marketing is no different. Analyze purchasing habits, location-based demographics, difference in choices, etc of your audience in order to send the right messages to the right consumers. You can also use bulk sms services from brands like mTalkz which will help you throughout the process of SMS marketing using SMS gateway. Moreover, their experts will ensure that your no sms campaign goes in vain.
Get permission and try to keep it
You must have permission to send users text messages otherwise you are just spamming people, which eventually means irreparable damage to your business. And not to mention breaking the law and potentially racking up significant legal fees.
Ask for permission to send occasional SMS text messages. It is advisable to respect the consumers’ time by only sending essential messages. This encourages people not to opt out of your messages.
Timing Matters
When it comes to timing your SMS, think about your consumer’s daily habits. When are they most likely to be on their phones? As per Mobile Marketer, Mondays have the lowest response rates. Unless your message is specifically relevant to that day, it is better to avoid it. You should also ignore common commute times, typically 6:30-8:30 am and 4-7 pm, when people are likely driving and unable to read or respond to texts.
In general, standard business hours which is 10 am – 8 pm are most effective for SMS marketers. Just ensure to localize send times for the consumer’s specific time zone. No one wants a coupon code or appointment reminder at 3 am.
Use Call-to-Action Buttons
Calls-to-action increases customer engagement with the SMS. That’s exactly what every business wants from their consumers: to be engaged, to value the texts you send, and to read and act on them.
Some popular call-to-action are buttons are:
Click here– Sometimes you don’t have enough space in your message to include all the information about your product or service your consumers will need. In that case, a “Click here” button will provide a link to the necessary details.
Text-to-Win- Lots of consumers would be interested in having a shot at winning a prize or gift. Asking them to text in order to enter the contest helps increase customers’ engagement. Text-to-Win campaigns are one of the best ways to remind customers of your existence and continue increasing traffic and sales.
You can also use CTA like Buy Now, Visit Our Website Now, Click to vote, etc.
Make it Fun!
SMS is a highly personal and informal channel, making it the best method for entertaining campaigns. Think games, polls, promotions, interactive content, and one-on-one conversations. Use it as an opportunity to deliver fun and memorable experiences. Moreover you can use “ur” and “msg” in campaign copy just make sure the message is easily readable.
Hope the above tips will help you plan out your SMS marketing strategy the next time you want to reach your target audience.
