In today's digital world, web design and development technologies are continuously evolving to make the user experience as seamless as possible. As a web professional, you should keep yourself updated with the latest web design trends. Only then can you efficiently and effectively reach your audience.
Maybe not all web design trends suitable for your website or project, but it's always good to know which one is most popular now. This article will walk you through the hottest web design trends that will take the crown in 2021. Let's take a look at them.
#More Clean & Simple Designs
Undoubtedly, the websites of 2021 will be simple yet elegant without having cluttered and bulky designs. As people today have less time to search information, developers will be required to build easy to read websites with straightforward navigation. The meaning of simplicity doesn't mean to keep your website plain, but it should follow the best usability practices to provide your visitors seamless user experience. Keep in mind that design is not about looking pretty but about putting information in front of your audience more effectively.
You can simplify your web design by using prominent elements like fixed headers, one-column layout, responsive design, minimalism, etc. It's also suggested to keep the website's content simple, which means the content should be short and straight to the point. Your website shouldn't contain congested stuff such as product descriptions or complex company stories.
#Typography Experiments
With the growing popularity of Google Fonts and Font Awesome, more and more designers are interested in experimenting with a wide range of fonts. Those days are gone when you used to see only Georgia, Helvetica, or Times New Roman. Now it's time to opt for the fonts with a better personality, which can show the variety, add uniqueness to your designs, and grab visitors' attention.
Today, professional UI/UX designers use larger fonts, and mix and match typography is getting more popular. As Typography is on the rise, you can expect many websites to get away from simple, overused, and boring fonts in 2021.
#Single Page Designs
Another web design trend that will be hot in 2021 is Single Page Design. Even SMEs are switching over to one-page design rather than having websites with many pages. The reason behind the popularity of this trend is the simplicity and engagement that a single-page website has. Although single page design helps remove unwanted stuff, it may not be right for SEO point or content-rich websites.
The best thing about one-page websites is that they are relatively easier to navigate and let you access the essential information quickly using navigation links. Since this technique often utilizes parallax scrolling, it doesn't compel users to navigate multiple pages to find the required information.
#Engaging Color Schemes
How could we discuss website design trends without talking about the use of colors? In 2021, we expect to see many websites using only one or two colors rather than traditional animations and graphics. Needless to say that the use of simple colors in the right manner can create a super minimalist effect for your visitors.
This new trend will use one clean and bright color in the background, like teal, blue, orange, or red, and add images or white/black text over it. Using simple color schemes sometimes seem to come with Flat Web Design, but it's not always necessary.
#Strong Focus on Content
Content is the king and will always remain. That's why it's going to rule over everything from text to images in 2021. At present, Google and other search engines emphasize rich and high-quality content, so you need to ensure that your content meets all standards, which allows you to get ranked higher in search engines.
This year, it looks like people will not be interested in scanning endless content. Instead, they will focus on factual content that can make points clear in just a few words. Besides, your content must be accessible on different devices and easily readable by search engines.
#More Video Content
Today, most expert web developers opt for short videos instead of having many heavy visible texts on their websites. The reason: short videos are the fastest way to convey information to your audience. They are easy to produce and share on your website and social media channels.
With a perfect combination of imagery and words, you can deliver your ideas to your visitors in significantly less time. Adding videos to your site enhances user engagement on your site and helps you rank higher in search engine results. Despite videos consuming more data than text, this trend continues to grow in 2021 due to increasing bandwidths and faster downloads.
