76% of Amazon users use the search bar to find what they want to buy. This presents a huge opportunity that brands miss out on daily. It’s time for you to change that.
A typical marketing strategy includes plans that cover SEO, app marketing, social media, and DBM banners. But rarely do business plans include best Amazon marketing or AMS. A lot of customers are now searching for products via these e-commerce channels itself rather than using search engines for this purpose which makes it even more necessary for a brand to invest in Search and Display Ads.
But with such a large chunk of your target audience entering search terms and keywords, you can easily make your brand stand out on the most popular e-commerce platform on the internet.
Types of Amazon ads:
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Sponsored products: These were the first and original Amazon ads. They appear both on product pages as well as search result pages. Sponsored product ads are the fastest way to get maximum visibility.
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Headline Search Ads: These ads show up on the search results page as headline banners above the result listings. These ads are cost-per-click and lead customers to a targeted page on Amazon.
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Amazon Product Display Ads: Product ads work a bit differently than the two ad formats above. They are not keyword-targeted but rather interest or product-targeted display ads. Through these ads, Amazon directs shoppers to a product’s detail page and also priced by a cost-per-click method.
Here’s a quick guide to all the things you need to do to successfully advertise on Amazon.
Define your objective
Amazon allows you to set your targets in line with your goals. This can include sales, impressions, or even reach. This goal should be set in line with your marketing objective – awareness, visibility, or sales.
Choose the right product
If you’re advertising a range of products, it is important to figure out which one your star product is and push that product. This could be the product that grosses the highest sales or has the most positive reviews.
Compelling product pages
Make sure when customers reach your page, you have enough creative and informative content to lead them to make a purchase.
Paxcom by Paymentus offers e-commerce services that help brands and sellers to optimize their digital commerce strategies for e-commerce and omnichannel growth. A part of Paxcom’s portfolio of services is helping brands with the management of Search and Display Ads on Amazon i.e. Amazon Marketing Services and Flipkart PLA Ads. Read more about how their team of experts uses data-driven analytics to aid intelligent decision making.
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