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1. Website Planning and Design:

A website is the face of a business online. A course in digital marketing teaches you how to draw up a proper framework for your website. Decide the elements of a website after seeing your requirements and doing competitor analysis. You will learn how to use CMS like WordPress to create and customize your website.

2. Search Engine Optimization:

SEO is one of the essential modules taught by all digital marketing institutes. SEO teaches you all the techniques and tactics of how to get websites ranked on search engines to increase visibility. It is a known fact that the top three results on the search engines get the maximum clicks from searchers. You learn topics like on-page and off-page SEO, local SEO, mobile SEO, and so on.

3. Search Engine Marketing:

While SEO is organic, SEM is the paid way of getting greater visibility, traffic, leads, and conversion. You will learn how to create and run ads on platforms like Google Ads. Various ad formats, targeting options, and bidding options are taught. Analysis is an important part of this module wDigital marketing is the new buzz word in the marketing scene. There has been an increase in the requirement for qualified digital marketers in the past decade. Consequently, the people enrolling for digital marketing training has also increased, especially in metros. Digital marketing courses in Pune have also seen this trend.

But wait!

It is better to have clarity about what topics are taught before enrolling for any course. So let’s get started.

Here are the top modules covered in the digital marketing courses:

here you will learn the various metrics to identify if your campaign is giving you the required result of not. You will learn how to make sense of this data and revise your campaigns accordingly.

4. Social Media Optimization and Marketing:

Social media has become a crucial component of digital marketing. In this module, you will be taught about the different social media platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc. You can learn the organic way to get likes, shares, and followers. Get exposure to the paid advertising through these channels. You also learn about analytics on these channels to know who your audience is, where they are coming from, demographics, etc., to optimize strategies.

5. Email Marketing:

Email marketing though one of the oldest marketing channels remains relevant even today. You will learn how to use email for your business from identifying the email marketing platforms to how to write compelling content. Promote sign-ups, get leads and ultimately conversions. Email is an important way of nurturing leads and it can be in the form of offers, newsletters, announcements, invites to events, etc.

6. Content Marketing:

The next module you learn is content marketing. Content marketing is a great strategy to achieve any marketing goal. In this course, you learn how to create content, identify the appropriate platform to market it. You are given exposure to how to write blogs, articles, videos, etc. 

7. Web Analytics:

One other major module is web analytics. Various metrics give you very important information about your organic and paid digital marketing campaigns. You learn how much and from where your traffic is coming from. Fine-tune your strategies based on this information to get better results.


Digital marketing has a huge scope for good digital marketers. Here I emphasize the word “good.” To land up with high-paying jobs in this field you need to become an expert. To do this you need to do your course from a top-notch institute that covers all these important modules. 

So if you are in Pune, lookup online for “digital marketing courses in Pune.” Carefully see if all the major modules are taught and then enroll for a course according to your liking.

Happy learning!

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