The product launch has equal importance as that of the product itself. An unattractive product launch will render customers confused or unaware, which results in fewer sales. On the other side, an effective product launch will generate new, loyal and satisfied customers, more sales, and a product that has drive.
1) Promote your product on numerous reputed channels:
Neatly done New Product Launch announcement email alone will bring lucrative success to your company. A single platform alone is not powerful enough to do this. Use popular channels to achieve good results. All successful promotional campaigns are advertising via the mentioned platforms: mass media, social media, email marketing. Remember that the more people hear about your new product, the higher the possibilities they would be eager to purchase it.
2) Create an array of new product release emails:
It will be much better if you create a list of emails to keep the target audience updated and to keep them engaged in your product. The first email shall represent the news of your new item to be launched. Design in such a way that in a way that creates anticipation and curiosity in the audience's minds. The second mail is to update your customers. Remind them about the characteristics you mentioned in a previous email and add a new one. Also, include the image or video about your product. The third email shall include the release date of the product and the information about how to purchase that product.
3) Creativity:
Use the frontal cortex to instill creativity in the email design. You can also hire expert graphic designers to create attractive images. A poorly designed email will blow away your customers.
4) Effective subject lines:
The subject lines should be brief and eye-catching. They should entice users to further read the email.
Have a look at the Winning Product Launches that will encourage you!
Check out the Successful Product Launches. These will inspire you.
1) Harry's: Harry’s unique selling point is they give custom-made razor blades at affordable prices than other renowned alternatives. However, cheaper does not automatically attract more customers. Convincing needs to be done. Harry’s did this convincing by creating a trial offer that displayed prominently on its website and in social media ads which then drive customers to a landing page. The simple tactic has helped the company grow into a giant of online retailing.
2) Robinhood: Robinhood is a stock-trading service that lets customers trade with zero commission. They built a waiting list. It allows a business to create a database of actively curious users, creates hype for your product, and lets you communicate with customers to collect testimonials on beta launches. Robinhood asked people to get an invitation-only way to its private beta — allowing them to be among the first to profit from an offer.
3) Unsplash: Unsplash started a Kicks tarter program for a book highlighting exciting photos and essays from authors. The campaign aimed to raise a lucrative amount of money. And the shocking thing is they were able to exceed this target by $25,000. How? By associating with influencers. Partnering with influencers is an effective product launching strategy.
To end with, it is necessary to announce a new item launched or New Products Released. Without informing customers about the existence of your new products, how will you increase the sales?
