Planning an event requires careful planning. This ensures that everything comes out as expected. Part of event planning including having a professional video production company handy. Video is an important aspect of a successful event in countless ways. Read on to discover some of the benefits of event video production.
Presentation Video
It is important to capture a speech or presentation for future viewing. The video is released as recorded or edited in a post. Video recording offers value even after the event has passed. A presentation video of your event is accessed by those who didn’t attend and for future promotions. You can also use the presentation video for other projects including as a media kit or for a commercial.
Capturing a video on an event is quite affordable especially when released raw and stored for future use. Editing comes at an extra cost but cuts out fluff from the video and makes it look more professional. Your video production company can use a single camera or a multi-camera set up for a more dynamic atmosphere to capture the presentations from various angles.
Live broadcast and webcast
A live broadcast of your event reaches and engages a larger potential audience. Today, webcasts are part of event organization. This is streaming the event live online to give viewers a live experience regardless of their location. It allows those who don’t attend get a chance to be part of the event. You can rely on video equipment rental in Dubai to stream a live broadcast or webcast of your event. Live streaming requires a single camera while a live switcher allows using multi-cameras.
Fortunately, live broadcast and webcast is a simple version of video production. This is because everything is viewed by others as it happens without editing. However, you need a highly professional team for seamless video flow. Additionally, the video production team should understand camera switching where necessary and appropriate live streaming technology.
Round table discussion and panels
Recording round table discussions or a panel of experts is the best way to create industry-specific videos. Discussions offer in-depth and insightful industry information. This gives exceptional value while enhancing business-to-business relationships. However, there are some special video considerations when planning a round table discussion or expert panel video.
This event is filmed in a single take with appropriate engineered audio, video, and lighting. You can rent multiple cameras for the purpose. Giving the expert panel some life requires live switching where necessary according to a particular speaker. Work with a video production company that has all the necessary equipment to cover the event.
Promotional videos
Before a major event, a promotional video sells the event to potential audiences. Promotional videos focus on portraying potential attendees the potential value of your event. This video also gives a sneak pick of what to gain and learn including what is likely to transpire during the event. You can have a variety of promo videos prior to your event to build awareness and anticipation gradually.
Promotional videos are made with a high level of precision and polish to give value. Fortunately, these videos pay for themselves with increased interest and a huge turn up in the D day. Equally important is including webcasts and presentation videos before the event as part of promotional video production.
Trade show displays
Attending a tradeshow or trade convention requires creating promo videos to sell your brand at the event. Like regular promotional videos, trade show displays showcase potential value from your company. These videos are concise to easily convey more variety of information to visitors at your stall. The display videos focus on keeping the visitors interested in your offerings without expanding staff energy. These displays are used before and at your booth throughout the event.
A more conversation and infomercial tone is necessary for trade show displays. These videos are short enough to grab the attention of the audience but long enough to highlight your brand’s benefits. Longer promo videos are necessary for the audience walking by at a trade show or convention to drop in anytime and get your message. This video is usually broken into shorter sections.
Q&A expert sessions and interviews
Expert sessions excellently draw people in a particular industry like round table discussions. Q&A session includes various takes including having questions and answers captured separately. These might be re-recorded for better and concise answers. Traditional interviews require multiple cameras set up. However, a single camera is enough to record the interviewer, another for the interviewee, and another to capture both.
Luckily, capturing Q&A sessions and one-on-one interview sessions requires easy setup. These offer incredible value of making your brand a great resource center. The expert sessions and company interviews allow outreaching, building brand culture, and educating staff on new company policies.
Conclusion
Videos are very engaging while informing viewers of your message. You can use video presentations on your event, project, or promotions. It is very important to appreciate the use of video equipment and a team of professionals for the best video to match your requirements.
