You should know by now, but we never tire of repeating it: SEO is super important for your website to give the best results . We, as an SEO Agency in Lahore, are obsessed with optimizing content to make them the champions of search engines is a job that pays off. Today we bring a list with the 55 best SEO tools used in the industry.
Getting your business to rank well in Google and be one of the first options that users see when looking for products or services from a company like yours is possible with research, effort, perseverance and updating.
These data can help you. However, it is important that you take into account that SEO Company in Lahore and anywhere in the world requires specific data to be done successfully. In this task, advising you with an SEO company in Lahore and content positioning may be the best decision.
Therefore, we want to give you 55 tools that you cannot miss if you want to optimize your content in the best way and give the best results to your brand or company website. We present them by category so that you know how to use them in the best way.
Best SEO Analytics Tools
The best tools to analyze search performance monitor SERPs (Search Engine Result Pages), keywords and competitor analysis:
1. Bing Webmaster Tools
Bing Webmaster offers a comprehensive suite of search and website analytics. Keyword reports, keyword research, and crawl data are very helpful.
Get it: Bing Webmaster
There is another search engine that is becoming more popular in the world every day, of Russian origin and its name is Yandex. It has very useful functions that can be reviewed at the following link: Yandex.Webmaster
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2. Google Data Studio
If you need to combine data from different sources (for example Search Console and Google Analytics), you can visualize and share it with Google Data Studio.
Unfortunately, there is no direct integration with Facebook and Instagram, which would make this tool perfect for creating complete dashboards of a 360-degree management of digital marketing. If you want to do so, you need to use third-party payment tools such as Super metrics.
Get it: Data Studio
3. Enhanced Google Analytics Annotations
How do you know if your SEO drop in traffic (or increase) is associated with a Google algorithm update, or perhaps a penalty or major holiday? This is a highly recommended Google Chrome plugin for those who want to SEO their websites overlay additional data on top of their analytics, so you can easily send screenshots to clients showing exactly how external forces affected traffic. Something very popular in our SEO Company in Lahore.
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To get it: Enhanced Google Analytics Annotations
Also useful are: Panguin Tool
4. Google Analytics
Definitely if you want to do SEO on your website, you will surely have to implement the most used web analytics package on earth. Regardless of how free it is, Google Analytics is surprisingly robust and works well with other Google products, such as Google Optimize, Search Console, and Data Studio.
To get it: Google Analytics
There are alternatives to Google Analytics, among which we highlight the following, although very few companies use them. Why pay for a service that Google provides perfectly and for free? Clicky , Open Web Analytics (the latter is open source).
5. Google Search Console
Probably the most useful free SEO tool on this list . It's hard to imagine doing modern SEO without access to data within the Google Search Console. This is the most trusted location for information on how Google tracks and ranks your site, and it's one of the only places where you can get reliable keyword data.
To get it: Search Console
6. Keyword Hero
Keyword Hero works to solve the problem of keyword data loss with lots of advanced math and machine learning. It's not a perfect system, but for those struggling to match keywords to conversion and other metrics on the site, data can be a valuable step in the right direction. The tool is free for up to 2000 sessions / month.
To get it: Keyword Hero
7. MozCast
The creation of Moz, an important company with education in SEO and tools for organic positioning in Google, offers MozCast, a tool to monitor the volatility in the positions of search results in Google. Also helpful are SERP tracking features that show the importance of features like ads and knowledge boards.
To get it: Moz Cast
Also useful are: Algoroo , Rank Risk Index , Ayima Pulse
Best SEO tools to index a website
8. Beam Us Up
If you need a free desktop tracker, this is the best. While it doesn't have as many features as Screaming Frog, it does offer 100% free crawling with no limits. One problem is that it only works in a Windows environment.
Get it: Beam Us Up
9. Link Redirect Trace
It is a free Chrome extension. Many SEO experts recommend Link Redirect Trace as the “all-in-one redirect path analyzer”. The extension reveals information about HTTP headers, rel-canonicals, robots.txt, and basic link metrics from Link Research Tools. The “Save Screenshot” feature is also super useful.
To get it: Link Redirect Trace
10. Redirect Path
Similar to Link Redirect Trace, Redirect Path is a nifty tool developed by Ayima that displays redirect routes and header information for every URL you visit.
To get it: Redirect Path
11. Screaming Frog
In addition to having one of the best Twitter accounts of any SEO tool programming company, Screaming Frog is the most popular desktop-based crawler available today. Many people don't know that there is a free version that allows up to 500 URLs per crawl. Although it is not as functional as the paid version, it is ideal for small projects and simple site audits.
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To obtain: Screaming Frog
12. Screaming Frog Log File Analyzer
Most SEO experts are familiar with Screaming Frog, but many don't realize that Frog also offers a standalone paid / standalone log file analysis tool. The free version is very robust, although limited to 1000 lines.
To get it: Screaming Frog Log File Analyzer
13. SEOlyzer
It's a log analysis tool recommended by Aleyda Solis, in her excellent SEO Crawling Mondays podcast. SEOlyzer is essential if you want to analyze your website with some interesting features, such as real-time analysis and page categorization.
To get it: SEOlyzer
14. Xenu
This desktop tracker, which works on Windows, has hardly changed in the last 10 years. That said, a lot of people still love it and use it for basic site auditing, looking for broken links, among others.
To get it: Xenu
Best SEO tools to search for keywords or keywords (KeyWord Research)
15. Answer The Public
If you want to generate a massive list of questions for any set of keywords, this is one of the best seo tools. It can be used to get ideas for topics to talk about on your blog and improve the SEO of your website. We did this exercise for the phrase “Inbound Marketing” and these were the results:
