On April 9, BWM corporation has declared its new project and ambitious goal for 2021. It is expected that BMW will manage to break its own record sales volume and achieve solid growth this year. The automotive business segment is speculated to earn more the pre-interest and tax profit margin with an increase of 6 percent to 8 percent compared to the same period of last year. Moreover, it also announced that it will roll out a new model with advanced technology in the following few months. BMW X1 with pure plug-in hybrid engine will come into sight ahead of schedule, three months before the schedule exactly. Since 2025, BWM corporation will successively launch the lineup of “NEW GENERATION ”models.
Ziptzer, the chairman of BWM corporation said the BMW Group has made its goal clearly in 2021. They will embrace the new year with a strong momentum and ambitious. They also harbour the great hope that the pandemic could be defeated completely so that all walks of life especially the business segment could resume normally, or better, go to the higher level.
According to the “Three steps ” strategy, BWM corporation will push on the smooth transition to sustainable digital intelligent mobility. The brand new BMW IDRIVE system will be first installed in the innovative pure electric car, BMW X1. Till the end of 2021, BMW will finish the update of OTA system, which is the largest change. In 2023, BWM corporation will able to make, at least, one kind of pure electric car available in about 90 percent of its market. In 2025, the sales of BMW's pure electric models will increase by more than 50 percent every year. By 2030, pure electric models will account for at least 50 percent of total global sales; By the early 2030s, BMW MINI will become brand that only produces and sale pure electric cars.
In order to make the above mentioned goal fulfilled, the first step is to start the journey towards pure electrics. It should continue to innovate and improve the technology, and at last achieve quantity production. In addition to the electric driving system itself, software and digital interaction in the car have also played an important part in driving the transformation, the online booking and payment service of BMW Group was created and accessible in 2014. Since 2018, BMW owners have been able to use the remote software to upgrade function by themselves.
The second step is to launch products equipped with different drive technologies but based on the same model. Whether it is a traditional fuel engine or a pure electric drive, both can be applied to the same model. The precondition of this is smart vehicle architectures and highly flexible production networks, which enables products to be flexibly exchanged between various drive systems according to the demands of different market.
In terms of the process of digitalization, BMW has just launched the new BMW IDRIVE system and BMW Operating System 8. The new BMW IDRIVE system is a vehicle display and operating system that is easier to handle and safer to use. The BMW operating system 8.0 turns out to be the most powerful in-car data processing system in the history of BMW. With it, every BMW car boasts a digital engine with fast remote upgrade capabilities.
