The most frequently asked question about Yamaha XSR155 is “When will Yamaha launch the XSR 155 in India”? Our answer to all these questions is “Not in the near future” or “Yamaha focuses on scooters” and sometimes we say “I want Yamaha to read its reviews here”. We also contacted Yamaha to see this bike and our question about the XSR 155 was not answered. This makes us believe that the Japanese brand is definitely trying to bring the XSR 155 to India and this is why.
The XSR 155 belongs to the motorcycle genre which is much more ambitious than the road or supersport. There are different attractions to owning a modern retro motorcycle as they are more ambitious and also give a nice style statement. With almost all motorcycle brands entering this segment, there are clear indications that this type of motorcycle will grow in the future. That’s why you’ll see brands take a launch approach from top to bottom – launching a modern fat retro bike first, then slowly descending towards the shift. This strategy helps brands to focus on advanced markets first and, while this segment continues to grow, brings some of these models to developing markets where small moving motorcycles are most performing.
Connection of YZF-R15, MT-15 XSR 155 base platform has been made in India for YZF-R15 and MT-15. Therefore, XSR 155 is already made in India. Deltabox framework. Engine. Suspension suspension and brakes. Yamaha has to work a little on the production line to collect a few other things like different body panels, subframes and separate swingarms. The dashboard also requires a bit of manpower. But what we want to say here is that Yamaha already has 50% of the work done for the XSR 155. They just have to spend time and effort on their suppliers, and we can easily complete this bike. Everyone will be happy then. Yamaha India. Customers. Business.
Yamaha likes to create new segments. He did this with FZ when it was launched almost ten years ago. It then did it with the YZF-R15, then entered the premium 150cc segment with the MT-15 with a price tag that made it more expensive than the great FZ 25. So with the XSR 155 Yamaha has another chance to create a new segment. Now 150cc bikes in India are all passengers, supersports. Imagine a great looking 155cc motorcycle that makes you look coolest among your friends.
Currently, bicycle brands in India do not want their customers to deviate from their brand. This is why they make new bikes with larger displacements. For example, FZ customers can upgrade to FZ 25. KTM 200 Duke customers can upgrade to 390 Duke. TVS Apache 160 customers can upgrade to Apache RTR 200 4V. This is an expensive proposal when Indian customers switch to another brand. So here Yamaha should listen to the online discussion about the XSR 155. I am sure they have done some market research as well as some feasibility studies, but it is also important to give them something immediately.