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One of the major reasons strategies fail is SecretDeath Touches Review poor information. There is not a general out there who wouldn’t trade troops for better knowledge of where the enemy is and which way they’re headed. That’s why spies are so important. In the Persian Gulf War, our initial strikes were to knock out the information and command centers and blind the opposition.

Another reason for strategic failure is no strategyat all. Imagine a quarterback in American football coming out on the field and having a huddle. The team asks what the play is and he says “I don’t know, let’s just go for it.” (We’ve all been in those presentations.) If the quarterback calls the snap and fades back to pass and the rest of the team is going out for an end run, this person is going to get footprints all over his body. Effective power comes when the entire team knows the plan and can execute it, with timing, together.

Another fatal error is not having a plan B. Some leaders plan only for the best possible outcome and assume how the competition will react. They don’t test their plan and develop alternatives. The speed of change in marketing and sales today is so fast that a rigid, inflexible, or static plan will result in defeat.

Speed of information drives speed of strategy drives competitive advantage. By the time you win an opportunity, you may be on plan D, E, or F. This doesn’t mean we should be indecisive. There must be a conscious reanalysis and coaching process for absorbing new information and processing it into new strategies, tactics, and actions.


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