1. Marketing

commerce Design has to subsume creative design for healthy sales

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Business having an online presence is listed in the authenticated, well-reputed list and more importantly, in ‘existence'. Even retailers should understand the importance of an online store or e-commerce website. Besides having a website, you have to ensure that the site is fresh, updated, and optimized for better user feedback and customer conversion. There are three types of commerce platforms through which you can make your desired website, 

  • Open-source
  • SaaS
  • Headless commerce

These platforms make it easy to handle everything from marketing, sales to operations. No matter which platform you choose from, make sure that it includes these essential features: 

Mobile responsiveness

Your website must be a mobile-friendly one. It allows the users to continue their purchase through all sorts of devices such as smartphones, tablets, or their personal computers.  As per the statistics, more than 46% of the customers make a purchase via smartphones. 

Customization 

Customer conversion starts with the thought and expression that the ‘website looks good'. Therefore, it is crystal that appearance and beauty is a subjective matter. A good website includes a convenient layout, aesthetically pleasing typography and iconography, on-site design elements, and some crisp visuals. Customization lets you instantly beautify and modify the way your website looks. 

Easy-to-follow navigation

Navigation is one other element of a website that defines how interactive and user-friendly it is. The purpose of navigation is to direct the users towards a piece of specific information. Page navigation includes header navigation menu, filters, on-site search, product category pages, and footer. It is an important component to keep the website functional and discard the possibilities of low conversion rates. 

User experience

One cannot emphasize enough how crucial the user experience is. The UX ensures that your website is not only pretty but thorough, intuitive, user-friendly, easy-to-navigate and reliable at the same time. These factors add up to form an ‘experience' that holds users on the page, ultimately resulting in higher conversions, repeat purchases, positive reviews. 

Along with the basic features that make your website look good, the business also needs to consider their industry type and the differences between B2B  and B2C ecommerce design. Thus, the creative design is created bearing in mind the;

Customer intent

The B2B customer intent is driven by the business priorities of teams, stakeholders, the company's customers, end-users. Thus, these users usually deal with a mix of online and offline sales. On the other hand, there are B2C driven websites selling apparels, books etc. The sales are immediate; that is, the sales life cycle is shorter. 

Purchase process

For a B2B website, the buying process is long, involving more people. Thus, the ecommerce design has to incorporate tools that inform, support, and demonstrate how products work. A B2C space should involve a creative design that facilitates prompt decisions recognizing the user's sense of urgency to purchase a product or service. 

User experience

As mentioned above, user experience entails defining the entire purchase process for the B2B and B2C customers. 

The bottom line is that ecommerce design is purely capable of affecting your business growth in terms of sales, user feedback and overall market stand. Reach out to an expert agency that can get you through the creative design and website set up. 

Source URL: https://ambitious.nz/web-design/

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