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Corporates like Byju's led by Byju Raveendran, Oppo, Vivo, NISSAN, Uber, Pepsi, the Adani Group Headed by Gautam Adani, Ambani-led Reliance, among others, Are active contributors and have had their fair share of investments and sponsorships in IPL and Championships

Cricket is not just a religion but an economy in itself in India.

Considering that the game's influence on popular notions and emotions attached with national pride, several brands such as Byju's led by Byju Raveendran, Oppo, Vivo, NISSAN, Uber, Pepsi, the Adani Group headed by Gautam Adani, Ambani-led Reliance, among others, have been associated with the sport, particularly the IPL.

Celebrities from different walks have been linked to the game, while it is Bollywood stars, politicians or business tycoons and billionaires such as Adani, Ambani, Uday Kotak, cricket aficionados are abundant in India.

We have a list of the top 5 cricket fans from India Inc and their contributions to this sport:

– Uday Kotak

One of the richest bankers in the world, Uday Kotak, the founder, and CEO of Mahindra Kotak Bank, is an avid cricket fan. Although he had other aspirations while growing up, Kotak desired to become a professional cricketer prior to an unfortunate incident that led him to pursue business. 20-year-old Kotak was struck by a ball in the mind when a fielder threw it straight back to the stumps. A surgery was afterward performed in time. In the latter half of September 2020, his lender — Kotak Mahindra launched MyTeamCards — the Kotak Cricket edition range of credit and debit cards featuring striking team graphics of players, group logos, watermarks, and official team colours, which makes it a must-have for many passionate followers of this sport since they cheer for their favorite team.

In 2010, Vijay Shekhar Sharma launched a mobile and DTH recharging company — Paytm that captured the electronic generation's focus within an eCommerce marketplace.

Based on Shankar Nath, senior vice president, Paytm,”This is a young generation, an online creation and we wanted to connect with them with impact and scale. The best way to do that we chose was investing in sports — it is content in real-time, and there is a huge affinity with the younger generation.”

Paytm partnered with all the cricket World Cup held in 2015. “The (Indian) team reached the semi-finals and we saw that we gained a lot of traction as a result,” said Nath. The company has also tied up with IPL last season as an associate sponsor and the official partner of Mumbai Indians.

Billionaire Mukesh Ambani and his wife purchased the team Mumbai Indians in 2008 for US$111.9 million. That made the couple's hometown team the most expensive one in the Indian Premier League, the largest franchise-based cricket tournament in the world.

The Ambani family has ever been a lover of cricket. Mukesh's spouse Nita is a regular fixture on the stands most of the matches and even strategises with the team.

– Gautam Adani

Among the richest men in the planet, Gautam Adani owns the Adani Group and has expanded his business ventures in many diverse domains. Just like other small business tycoons, both Ambani, Adani share a love of cricket.

The pavilion endings of this world's biggest stadium are sponsored by the duo — Adani, Ambani. Previously known as Motera Stadium, it has a capacity of 1,32,000 audiences. Even though the south end of this pavilion was sponsored by Adani; Ambani,, sponsored the north end.

It's being said that just like Ambani, Adani is also likely to contact his very own cricket team. In November 2020, the Adani Group and also RPSG emerged as front runners to have additional Indian Premier League (IPL) teams.

– Pramod Saxena  

Oxigen garnered a great deal of attention when it obtained Sachin Tendulkar as the brand ambassador. Pramod Saxena, founder and chairman of Oxigen Services India, states,”Sports associate, particularly cricket in India, gets the highest reach. When you associate with cricket, your odds of connecting with a high amount of individuals exist in all age groups.”

That's why Oxigen is a host of the South African cricket team. “They've a significant engagement in India — that this bilateral series will be followed with the T20 World Cup next year,” clarifies Saxena.

By the year 2022, IPL will develop into a 10-team affair since BCCI has made a determination to auction 2 new groups — Ahmedabad and Hyderabad throughout the final period of the event

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