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Did you ever get a chance to talk to any business person? If not and will try to converse with them about the thing that is most important for their business, then you will know customers are the god for them other than the profit which is obviously of utmost importance. So, for running any organization, it’s important to concentrate on the customers as without them your company can never run as they are the ones who bring opportunities for you.

Before commencing any business, the primary thing on which you need to concentrate is what your target audience likes and what they dislike. Analyzing your customers will help you in knowing whether you are choosing the right one or not for your business. For this, a good entrepreneur mind is needed that can think about the right strategies and planning.

Let’s understand this with the help of an entrepreneur example:

Throughout the world, there are many entrepreneurs who gave importance to their customers but there is recognized who is known among most of the people and she is none other than Shannon Masjedi. At present, she is the owner and vice president of a recognized frozen dessert brand known as SnoBar.

At SnoBar, you will find a complete variety of popsicles and ice creams that are prepared by adding the alcohol amount into it. When you will complement any of the ice creams like Pink Squirrel, Brandy Alexander, or any other with the dessert, then it will become a perfect combination for you, your family, and friends.

How Shannon evolved this SnoBar?

One night she was trying to make some innovative dessert for her husband and that time she mixed alcohol with the ice cream and the taste was actually awesome. From this, she thought to start a new business so that people can also taste something new and different. She took the help of professionals like mixologists, food scientists, and chefs so that the outstanding cocktail Snobar can be served to the people.

 At the present time, the demand for this ice cream parlor is increasing day by day. When this brand was started, the people of more than 21 years having the option of choosing ice pops and ice creams with the amount of alcohol ranges from zero to little, or the customized options were given to them. In these cases, the result was not satisfactory.  Then, the owner worked hard so that her formula can become perfect and the customers can be satisfied completely. Now, it can be said that she gave importance only to her customers.

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