Digital Marketing Trends that You Can’t Ignore in 2020
Here, we are giving detailed points, changes occurred in digital marketing trends. Know more changes by learning digital marketing courses in Chennai
Insight Driven Marketing: Know your customer
So far, the use of data for digital marketing is just the tip of the iceberg of what it can do. Digital marketing uses data to effectively target customers and fulfil marketing objectives.
However, a world exists beyond just this. Insight driven marketing uses data to do more than just display the right ad to the right person. Instead, it uses customer data to develop strategy, to analyse and refine existing campaigns and fascinatingly, even predict future trends.
However, to make the best of this digital marketing technique, one must collect good quality data such as information on hobbies and interests, social profiles, ideological leanings and prepare it for further analyses.
Personalization: No more generic communication
Personalization is the greatest benefit of digital marketing for companies. The fact that a tool exists that can alter an ad to target the different interests of individuals may have been unheard of, a few years back.
Today’s population demands personalization – in every sphere. For product as well as promotion. In fact, 72% of customers said that they would engage only with marketing communications that are personalized for them. 63% of customers also went so far as to say that they feel annoyed on receiving generic marketing notifications.
The importance of personalized communication has never been as important as now, and it’s time that you get on board.
Neuromarketing: Studying the centre of decision making – the brain
In a world where boundaries are blurred, this area blurs the one between marketing and neuroscience, and is truly a unique digital marketing trend for 2020. It may sound complex, but is one of the most fascinating marketing tools in existence. Based on customer psychology, neuromarketing targets certain neurological triggers in order to generate the desired customer response. This is done by first studying the brain’s response to certain marketing stimuli to later replicate on a larger scale.
Take out your phone & Google It: That’s a Micro Moment.
We’ve all heard of the journey of a consumer that leads them from awareness to purchase. In 2020, companies are studying this journey through smaller segments called micro moments.
These are intent driven moments of decision making that shape preferences and attitudes. How often have you suddenly thought of something and immediately taken out your phone to make a search?
That’s a micro moment. These are high in both intent and expectations, and the need for instant gratification.
Customer Privacy: What information do people feel comfortable sharing?
User privacy online has become a recent talking point. With the extensive use and benefits of digital marketing across businesses to deliver highly targeted and relevant content, users may feel that their privacy is being compromised.
Interestingly however, even though customers feel uncomfortable sharing their information with companies, they are willing to do so when there is a reward involved.
86% of customers said that they were concerned about data privacy, but 90% also said that they would share their data with a company if it meant getting a discount. 85% said that sharing their data was worth getting back in stock notifications for products they liked, and 82% said that they wanted personalized recommendations.
Conversational Marketing: Let’s talk
Sometimes, movement through the sales funnel can be painfully slow. As you wait for customers to discover you, do their research, give it a thought and then decide whether they want to purchase, there are a number of external factors that can hamper your chances.
Conversational marketing aims to shorten this process through real time conversations with your customer – to help them through the decision making process with first-hand information.
Push Notifications: Emailers 2.0
Mobile applications are all the rage now. Since a large number of consumers prefer to make purchases on their cell phones, developing a mobile application seems almost necessary for any business, even beyond their digital marketing strategy.
Push notifications serve as instantaneous reminders to people who have downloaded your application and may alert them towards discounts, new collections or even customized offers just for them.
It is no longer a battle between digital marketing and traditional marketing. Marketers have realized that both areas have their own benefits, and must be used to complement each other.
On the other hand, customers too want the benefits of personalization and instantaneous purchase as well as the unique experience of traditional marketing and brick and mortar purchase.
A digital marketing trend that’s been gaining attention over the years, therefore is to use the digital world in partnership with the traditional one to build a solid team.
Video Marketing: Capturing a user’s attention span, one frame at a time
Content is changing. Across platforms, video marketing is gaining traction. Think about it, videos check a lot of boxes. They portray a unique personality and brand, are interactive and are an excellent way to capture a viewer’s attention span – with minimal effort from their end.
From building a brand, sharing product features and information to generating word of mouth and building a community, video marketing can do so much for your business.
Micro & Nano Influencer Marketing: Choosing the right mouthpiece
If you’ve been anywhere on social media, chances are that you’ve noticed an influencer marketing post. Brands across industries such as automobile, cosmetics and personal care, technology are making use of influencers as the mouth pieces for their brand.
Over the years, a new category of influencers has also cropped up. These have a smaller community of followers, ranging from a thousand to one lakh, but have extremely high engagement and level of trust with their followers – which make them impossible to overlook from a brand’s perspective.
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