Facebook is one of the most used social media platforms around, and statistics indicate that the number of users keeps growing every year. There are literally millions of active users on Facebook at any given time, so can you imagine the potential of customers out there on Facebook? It is no wonder that a lot of businesses are taking to Facebook and other social media platforms to promote their products and services.
Facebook advertising is very much similar to Google Ads, you display your ads to a highly targeted audience, those people out there who actually have a buying interest in your products.
There are many advantages to Facebook advertising if it is done right, together with a Facebook Advertising Agency in Melbourne. These advantages include:
Wider reach – With one of the largest user bases ever, the audience potential on Facebook is huge.
Advanced targeting – Facebook provides a wide range of targeting options (as well as retargeting options) where you can reach your ideal audience based on demographics, interests, behavior, etc.
Low cost – Facebook advertising costs are much lower than traditional marketing, and with greater reach, you are sure of a high ROI.
Customer engagement – Greater customer engagement means more trust in your brand or business.
Analytics – Facebook provides comprehensive reporting and analytics tools to track and monitor the progress of your ad campaigns, with even minute details being measured.
Effective remarketing – Facebook Remarketing is a great way to reach out to those lost leads who are still somewhere in the buying decision, with the hope of converting them to a sale.
Custom Calls to Action – Facebook provides custom Call-To-Action buttons that play a major role in increasing conversion rates.
Customizable Ads – with Facebook Ads, you can customize your ads according to your marketing goals, whether you are looking at promoting a product or service or creating brand awareness, the flexibility available is unmatched.
If you are looking at partnering with a Facebook Advertising Agency, it is best to hire a Facebook Partner Agency in Melbourne, as they will have the expertise to take your advertising campaigns to the next level.
So, the big question, do paid Facebook ads really work? Statistics can’t lie, yes they do.