Unlike earlier, the growth potential of online grocery shopping is increasing. By reports, it is known that Canadians are spending $6.4 billion a year on online grocery shopping. But still, the grocery industry in Canada is lagging behind the United Kingdom and the United States having a penetration rate of just around 2% where they have the rates of 7% and 3% respectively.
The reason for this is the online retail stores must concentrate on the customer behavior towards online groceries in the shortcomings too, instead of just concentrating on its growth. The target must also be on the three major types of spenders:
- Average spenders
- People who can spend more than their budget
- People who have a tight hold to spend up to their budget
It is the right time if you want to start a business like Instacart. If you are a hardworking person having an idea of an online grocery business, then here are some insights about what to do to have a push forward.
Differences between the Canadian and US shoppers:
There are many US grocery companies like Instacart and Walmart that have become famous in the Canadian online grocery industry.
The US retailers see the Canadian market as an alternative since they share the common language also because of the familiarity of the Canadian customers with the brands of the US they have known from advertisements, TV, etc.
Both the US and Canadian entrepreneurs have the same strategies and test them on the US customers and these are being executed on the Canadian market to achieve success. But there are two main differences that easily prove to us that they are not the same.
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