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https://armworldwide.com/festive-season-2020-boost-online-sales/
Driving sales during the festive period is obviously the number one priority for all – however, to truly succeed, brands will have to explore different technologies and digital capabilities to make the most of e-commerce. A well-planned and integrated marketing approach covering elements such as social media, website optimisation, paid media, email marketing, amongst others is critical to elevate sales numbers.
