Once you have decided to give your business an online identity, the first step is to register a domain name. A domain name is an address that people will enter in their browser to find your website. When selecting a domain name, there are many things to consider. The following are some guidelines for you. With them, it is much easier than you think to get a great domain name.
Make your domain name reflect your business
Most importantly, make sure that your visitors can know your business judging by your domain name. For example, if you are going to provide information about online marketing, it would not make sense to select a domain name, such as “yourfavorite.com”, as this has no relation to the objectives of your website. It is better to opt for a domain name that shows visitors what your website is primarily about, a domain name such as “quickonlinetip.com” may sound much better.
Make sure your domain name contains associated keywords.
With the development of web technology, search engine optimization plays an increasingly important role in your online business. One of the most important aspects of SEO is keyword research. To help your website get indexed quickly on the first page of search results, you need to make sure your URL is SEO-friendly. The best way to achieve this is by including relevant keywords or phrases in your domain name.
Tip 3: Make sure your domain name is catchy and easy to remember.
With a plethora of websites available on the Internet, a domain name that is catchy and easy to remember will contribute to the success of your online business. For example, if it is very easy for the visitor to remember the above mentioned name, “quickonlinetip”, they are very likely to share the domain name and information with other friends or colleagues, which will help you increase the number of visitors to the website. Therefore, it could be considered as an ideal domain name for this particular niche.
Choose a suitable domain extension for your domain name.
The domain extension is another concern when choosing a domain for your online business. There are many domain extensions available for purchase in the market. You may be wondering which the best domain extension is. Well, it depends. Each extension has its purpose and meaning. For business purposes, most webmasters prefer to choose the .com extension. On the other hand, the .edu extension will be suitable if you want to create an educational website containing tutorials or e-learning. As a rule of thumb, look for .com first and then go for another extension if it is not available, as it is the one that comes to the visitor's brain.
Do not use numbers in your domain name
What if you cannot get your desired domain name? One of the common practices to this question that many people do is try to add numbers to the domain. For instance, if you registered a domain like 4onlinetips.com since homebusiness.com has already been taken, then you may cause problems as visitors might mistakenly enter the address as “fouronlinetips.com” or “foronlinetips.com”. This could be a big confusion to your website audience.
You should never overlook this point as trademark infringement could lead you to legal disputations and cause disaster to your entire business. You have the obligation and the responsibility to make sure that your potential domain name doesn't infringe on any registered trademarks.
The final tip, finding a great domain name that doesn't already exist over the internet can be quite difficult. Once you have the idea to start your registering process, you had better created a list of a dozen or more potential domain names so that you will be able to find a satisfying one.
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