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Ooddles has been developing dog food since 2016; it all started when a family member of a breeder became aware of the low-quality ingredients used in many dog foods commonly available. After extensive research, they developed two formulas with leading UK manufactures. They launched two dry food products, the original two lines called Game On and The Catch which became very popular, very quickly, and still very popular today, these formulas were aimed at crossbreeds, although suitable for all breeds. Always selling out of the two lines, it became apparent the food was well received.