At present, technology has altered the way for marketing and promoting of products and services. Generating leads has turned out to be one of the key objectives of marketers. Marketers use various tactics including outsourcing outbound call center services to nurture high-quality leads, but a considerable number of companies still think that generating a lead is an art, and to get better with this art, industry best practices and strategies are needed. In the modern-day economic environment, marketers are in search of channels which are extremely liable, and the return on investment is easily computable.
Here are five lead generation practices involved in outbound services that every business should consider for a market campaigns with desirable results.
1.Use social media as a channel for information
The increasing usage of social media channels have compelled call centers to go out of the box and embrace social media for attributing abundance of information about a client in case of B2B lead generation, or about a customer segment in general for B2C lead generation. Customer profiling, data appending and customer segmentation have been made easy with the greater and greater access of social media platforms. Additionally, the profound deviation in customer service channel via social media platforms is also worth taking a note of. Buyers get to know about your products or services through news feed. So, by projecting yourself as a trustworthy brand over social media, you can evoke relevant interests and generate quality leads.
2. Sales Development Reps should take time to nurture each lead
Outbound call center services often include assisting the sales and marketing team by generating leads. Next to that, it is the job of the SDRs or sales development representatives to assess, get in touch and qualify these leads with time and effort. Your SDRs might need adequate information about the lead to customize their sales pitch. This step is critical and often requires third party assistance if you don’t want to approach your leads with empty vessels and blank faces.
3. Inbound support that gives customers’ the control
Those are the days of past when marketers rely only on outbound processes like cold calling and trade shows to get leads, Today, buyers wants to be in the driver’s seat. They want to control things. Now, you might ask how to generate leads through inbound support. Well, generating quality leads through inbound services much easier than outbound services. Inbound services generally include answering customer queries. This means, you get to speak with a customer who is already interested in your product or service. With smart inbound agents, you can cross sell, up sell and drive repeat purchases after addressing their enquiry.
On the other side, buyers are given much-needed importance by giving them the choice to connect to your business through multiple channels.
Inbound call center team can fuel the interest by offering a significant mix of information and entertaining content for building meaningful relationship with customers. Just make sure, your brand is represented in a consistent manner and in the right channels.
Outbound support to amplify inbound efforts
When it comes to lead generation, outbound call center services include a well-covered marketing mix that also support inbound marketing efforts. Outbound marketing is required for target specific lead generation opportunities. Outbound marketing is typically using channels other than your own website or online accounts, to promote your services and products. It can include email marketing, voice campaigns, social media ads, PPC and so on.
Outbound call center services are often highly targeted, with call-to-action. Thus, good outbound marketing can thrust somebody through the funnel at a faster speed, thinking they are closer to become buyers.
