Many people remember the time when you could buy a finished game and play it from start to finish without waiting for updates, balance patches, etc. I am one of them. So nowadays you have the problem of not paying for what you have, which is kind of a hassle because if the servers go down you lose your investment, in terms of time and money. There is less time for we don't want to take “games” as a second job instead of pure entertainment.
The free-to-play (or F2P) games scenario is key to understanding games as a service. Only a few types of games can thrive with this type of strategy. The recent explosion of the Battle Royal Games is a good example. In a highly competitive market these days, many player-dependent games will not survive without the promise of free and highly personalized content, and this is understandable.
What did we know so far?
According to Sensor Tower, the H1 came from $ 36.6 billion worth of $ 50.1 billion games generated by in-app purchases in 2020. That's why microtrans are so popular with developers and gamers alike. Through in-app purchases, players can purchase the content they want and developers can increase demand and revenue.
Games as a service? This means that players will remain loyal and become even more involved in the game. The upward trend for 2021 is all about smart and playable ads, so keep that in mind when considering in-game advertising. It turns out that of the 79% of developers having used the hybrid approach that have reported seeing success from this kind of advertising.
If a player excels in a single sport, then this option is the best one for them. Instead of paying separately for each add-on, through digital season passes, players can pay an initial fee that they can take advantage of throughout the year. Games as a service? It can be tempting to try to attract customers in the first month, but in fact, player attention is a valuable asset that should be captured in the first few hours after registration.
As of January 2021, there are approximately three billion gamers worldwide. Due to their very nature, cloud gaming cannot be published and walked away as a simple form of entertainment. Games as a service? The commitment is 24 hours a week, 7 days a week, due to the frequency with which customers play. You will find many diagrams that visualize a “customer life cycle,” but we break it down into important questions that marketing must answer for an effective, efficient, and engaging CRM strategy.
Other information!!!
Games as a service? Those first hours are the most important. Graphics, logos, and fancy bells and whistles don't necessarily lead to a shock. Make sure your App Store listing provides the best balance of interesting and minimalist text to highlight the game and highlight the USP. Take any opportunity to use videos within the App Store. Don't be afraid to give clear instructions and tutorials on how to perform basic steps like jumping and kicking, and allow users to use these tutorials whenever they need to.
For free games, it will depend on the micro transport for any source of income. This doesn't mean you should lose out on customization, bonus features, or regular marketing to emphasize the continued value of your game. Even with microtrons, whenever players want to advance to the next level, they constantly want to get out of their pocket. On the other hand, this is the perfect opportunity to give them a chance to lose while going with the players. Has history changed? Have new characters been introduced? By informing your players of important changes, you will see them again very soon, respectively.
