People like to take photos and videos to have keepsakes of important moments in their lives such as their wedding, their baby’s first birthday, their family reunions, or their travels abroad. In the real estate field, photos and videos are taken for a different purpose: to help attract buyers and increase sales.
If you are a real estate agent, you know that photos and videos are an essential component in closing a deal. When you post a listing online, you should have more than just bodies of text describing the property that’s for sale. You also need to have visual representations of what you are selling.
Below are some of the benefits of real estate photos and videos:
They can help potential buyers picture themselves in a property.
Having photos and videos of a property is a way to form a personal relationship with the people who see your listing. Through these photos and videos, you are giving them an opportunity to see what the property looks like in real life. Whether you utilize landscape photos, aerial property photography, home video tours, or 3D virtual tours, potential buyers will use these images to envision themselves living in a property and this could result in an increased interest in buying the property.
They can give you a competitive edge.
Successful real estate agents and companies are willing to go the extra mile to achieve their goals. They know that potential buyers want to know more than just the square footage of the rooms or the material the walls and floors are made of. They know that providing visuals in the form of photos and videos is key to making a sale in this modern day and age. To rise above the competition, they are ready to offer a multimedia experience to their clients.
They can help answer more questions.
Text-based descriptions are not as effective as photos and videos in providing an accurate picture of a property. To save potential buyers the time and effort of contacting you and waiting for your response, focus on creating photos and videos that give all necessary information about the property.
They make people curious.
People are more likely to spend a longer time on your listing’s page if there is media to see and watch. Once they see that you have home video tours uploaded or have an aerial property photography album, they will click on these to see what the property looks like. If your listing only has one photo (like the front view of the house) and paragraphs of texts, they will likely move on to a listing with more dynamic visuals.
They can easily be shared to others.
With how widespread social media use is today, one photo or video can go viral in just a matter of minutes. If your listing has high-resolution photos and video tours, a potential buyer might decide to share them with their family and friends through their social media accounts. Through this social media activity, you might eventually find your buyer.
Source:http://www.glasshousemedia.com/real-estate-marketing/aerial-services-for-homes/
