Gmail Will show Trademark Protection logos on Emails from Verified companies.

Google has registered 2,145,013 phishing sites as of Jan 17, 2021. In response to the ever-increasing danger of assaults disguised as emails from phishers, impostors, and other more skilled security fraudsters, Google has released a tool that enables companies to fight back by badging their emails with validated brand logos.

The BIMI group has announced that Gmail is widely supporting its standard. This will help Gmail's 1.8 billion users be more confident in the sources of the emails they receive, lowering the likelihood of a user receiving a phishing email or refusing to open an authentic one.

Brand Indicators for Message Identification or BIMI is a relatively recent standard that allows your brand logo to appear alongside your email messages in the inbox of a customer or client. This raises brand awareness, improves email deliverability, and enhances brand image.
BIMI assists brands in gaining and regaining consumer trust, all the while providing a better subscriber experience, which is something that many businesses aspire for at every level of their email programs. BIMI aids recipients in recognizing a brand in their email inbox. This fosters trust, which aids an organization's capacity to deliver.

BIMI is based on the DMARC protocol. Before the brand's logo is shown as part of BIMI, the linked domains must first be verified by DMARC to ensure their validity. Only then is BIMI able to help improve the brand's value by using the company's investment in DMARC from a visibility and cybersecurity standpoint.

Before Google applies a verified trademark logo as an authenticated badge in the current avatar slot, businesses will need to verify and confirm logo ownership to enable the new logo-verification functionality. If an organization already adheres to the DMARC standard, it will be able to get a Verified Mark Certificate (VMC). VMCs are already linked to registered trademarks from a few jurisdictions, with additional jurisdictions and unregistered trademarks on the way.

The new functionality will be available for all of Gmail's roughly 2 billion users or will be introduced automatically. Organizations may wish to consider authenticating their brand logos when the functionality is introduced in the coming weeks to improve customer trust. 

The benefits of implementing BMI and other security protocols largely outweigh the complicated nature and cost of setting it up. Moreover, EmailAuth has made it easier for you to implement BIMI, DMARC, DKIM, and SPF. You can also use EmailAuth’s free record generators to generate DKIM, DMARC, and SPF records in just a few simple steps. These protocols will ensure that your domain is secure and your brand is valued and trusted.