Google Ads is one of the best and most effective ways to promote your content on Google and its related networks. Several people have nowadays started taking advantage of it to promote their content. It is a great advertising platform that can give a rapid boost to an emerging website. Before running an advertising campaign via Google Ads, you need to know which keyword is likely to fetch millions of views and which one won’t help you reach even thousands of views. Bidding on the right keywords may sometimes be difficult for those who have just put their steps in the arena of digital marketing. Bidding higher won’t bring any profitability, so it is essential to understand how to get more views by paying less and get a good ranking. Here are some useful tips on keyword bidding tips.
Go for the Right Keyword
Whether you intend to promote a website or a YouTube video, it is essential to understand which keyword is better for ranking higher in the search results. Research the keywords. Google Ads comes with the “Keyword Planner” tool. It can help you find the right keywords for your video. If the value for the keyword is high, CPV will increase. If you choose a keyword that has low value, your average CPV will come down. The cost per view is just a matter of the keywords you have chosen. It is vital to choose the right keywords. If you don’t want to spend a lot on Google Ads, you need to select the keyword that doesn’t cost too much.
Bid on Competitor’s Keywords
It is a great tip that will surely bring in good results and help your content appear in the search results where your competitor’s website or video appears. The people will fall in love with either your content or your competitor’s. It depends on their choice. If you see a keyword going to be of a high value in the upcoming days, just bid on the keyword as soon as possible, keep your CPV low. If Google Ads reviews your ad and finds it acceptable, it will approve your ad.
Set Ad for Specific Devices
Nowadays, most people use the internet, search for their favorite things, do online shopping, read articles, and watch their favorite videos on mobiles. If you promote a YouTube video by Google Ads, set an ad for mobiles as it costs low CPV. Setting computers as a target device may be costly and won’t bring in good results. Even bidding low will work great if you set mobiles as a target device.
Conclusion
The tips shared above will help you learn how to bid strategically on Google Ads, get a good ranking, and get more views by paying less. We hope the keyword bidding tips will be of much importance to you.
Cherry Watson is a creative person who has been writing blogs and articles about cyber security. He writes about the latest updates regarding mcafee.com/activate and how it can improve the work experience of users. His articles have been published in many popular e-magazines, blogs and websites.
Source :- https://intersecureitem.com/google-ads-keyword-bidding-tips/
