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We all are aware of the UK’s New GDPR laws. It protects the privacy and the integrity of the residents of Europe. Article 5 of UK’s GDPR has set out several principles that are mandatory to follow for the leads generation purpose. Here are the prime principles on which GDPR Compliant Lead Generation is based on:

  • Transparency and Lawfulness
    This principle states that the Data should be procured in a legal and lawful manner and complete transparency should be maintained at the time of data collection. The citizens must be well aware of the intentions and other policies of the data collector.
  • Purpose Limitation
    The purpose and intent of data collection should have a specific use and there is a limitation on unethical usage of this collected data. The data should not be processed in an incompatible or unlawful manner. There are limitations on the purpose of this data usage.
  • Accuracy
    The data collected by GDPR Compliant Lead Generation Companies must be accurate and should be corrected and updated from time to time. Any inaccurate data must be rectified or erased without delay. Failure to comply with this principle may cause trouble for the concerned data collector.
  • Accountability
    The controller is held accountable for any loss or theft of the data or has the responsibility against improper and unlawful usage of the citizen’s data.
  • Minimization of Data
    This principle restricts the data collector to ask and process only the relevant questions and data that are required for the specific purpose. One cannot collect irrelevant data that is of no connection to the aforesaid purpose.
  • Storage Limitation
    To safeguard the rights and freedom of the citizens, the law imposes storage limitations on the data procured and the storage time should not be longer than the permitted span. The data can have a longer duration provided they are processed in the public interest, historical or scientific, or statistical purpose.
  • Security and Confidentiality
    The data procured through GDPR Compliant Lead Generation must be kept confidential and secure to protect the citizen’s rights. Appropriate security of the processed data is the prime responsibility of the lead collector.

What Makes These Principles Important?

These principles lay the foundation for a good GDPR Compliant Lead Generation! These principles do not set specific hard and fast rules but encourage a healthy data protection regime.  Failure to comply with this may lead to fines.

Key Facts about GDPR Regulation!

 If you are still doubtful of the EU’s GDPR laws, then this article may clear your confusion. This GDPR is one of the most impactful and biggest data regulation act in the last 20 years and it imposes certain restrictions and guidance in the way the companies used to handle their client’s data. For the first time, the ball is in the consumer’s court. They have a right to decide, who collects their data and how is that used. It has become mandatory for telemarketing lead generation companies to follow GDPR Compliant Lead Generation practices else they are subject to hefty fines.

Some Facts about the Latest GDPR Laws!

  • GDPR Impacts Every Country and Not Just The EU!
    It doesn’t matter whether or not you are based within the boundaries of the EU! You are bound to follow the GDPR Compliant Lead Generation process if you are directly or indirectly connected to the citizens here. If you want to conduct business here in the EU, you cannot escape the laws concerning GDPR!
  • GDPR Compliant Lead Generation Implies To All Personal Data
    How you procured and why you procured doesn’t matter here! GDPR applies to all personal client data that is conceived across any online platform. Routinely requested data like IP address, email, phone numbers, physical device information, etc. that uniquely identifies an individual comes under this EU regulation.
  • Data Violation Or Breach Attracts Hefty Penalties
    Do not take this GDPR lightly! This attracts heavy penalties if there is even a slight breach or mishandling of the data. The company is answerable to the consumer as well as the law for any misconduct.
  • GDPR Obligates The Companies To Answer To The Consumers’ Queries Regarding Their Personal Data
    The GDPR was designed to keep the consumer in high regard and allots him every right to question the concerned company regarding the usage and processing of his data. The company is answerable to the consumer’s queries and failure to which may raise a frowning eyebrow from the legal department. This GDPR Compliant Lead Generation has made the consumer mightier than ever!
  • GDPR Emphasize On Human Rights Rather Than User Experience
    The law recognizes an individual as human first and so protects his rights and privacy over than providing him an excellent user experience. The online world cannot be bait for the collection of private consumer data under unethical practices.

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