By now you know, social networks are a powerful tool available to any business. But how and which social network to choose for your business? Can you optimize your results and reach as many potential customers as possible? The answer to these questions depends on several factors: the sector in which you operate, the target audience, the objectives to be pursued and so on.
In the next paragraphs you will find an overview of some of the most used social networks and their characteristics to help you develop an effective marketing strategy.
Social network par excellence, it is the ideal tool to create relationships and interactions between users. It is useful for collecting feedback and for spreading useful and interesting information about your business. Thanks to this social media you can strengthen brand awareness and customer care services by effectively retaining customers. Its audience is mainly adults (over 30!), Consequently: attention to the target audience!
Being on Facebook means finding almost any type of audience but as a company it is also necessary to have a budget to invest in advertising to intercept your potential audience.
Visual social media, has 400 million users per month. Its strength? The ability to showcase your business and to tell who you are and what you do through images. Taking photos, however, is not enough. Having a corporate Instagram profile also means interacting with users, commenting on their photos, following the right hashtags and so on.
Data not to be underestimated: Instagram is owned by Facebook and shares its advertising formats.
Despite losing numerous users in recent years, it remains a useful tool for enhancing customer care services. It can also intercept conversations concerning company products and services and can enhance customer loyalty. Another strong point? Twitter is the most suitable social for the so-calledinstant marketing .
Another visual social media, Pinterest differs from Instagram in the possibility of creating message boards to which users can post images through pins. Attention to the target though: the audience of this social channel is mostly female and is made up of real audience niches.
Focuses almost exclusively on B2B relationships and is the perfect social network for your business networking. For freelancers it is ideal for building and maintaining contacts with customers and suppliers and for recruiting.
Now do you know which social network to choose? Remember to keep in mind not only the characteristics of social media but also your target audience, the products and services you offer, the type of content that could best represent your business, the objectives you want to achieve and the resources you are willing to invest. These factors are the basis for building a complete marketing strategy.
Do you want to promote yourself on social media? Contact us for a free consultation!
