Have you heard about the latest technology that has been gaining attention in the market? It’s called augmented reality or AR, and it is one of the most exciting technologies that are being developed these days. This technology merges virtual reality with real life, which will allow customers to experience products in an entirely new way. When combined with virtual reality, customers can see how products will look in their homes, offices, etc., before making the actual purchase. Let’s find out how AR/VR is transforming the shopping experience in upcoming years!
Role of Augmented Reality
The most obvious benefit of augmented reality app development is its potential to enhance online shopping experiences by allowing customers to view products through their phones. Let’s say you’re purchasing a new table and chair set, but aren’t sure which color will work best in your living room. With augmented reality, you can see how a table would look against your wall color, or how a couch would fit in your living room before you make a purchase decision.
On-Demand Augmented Reality Apps: These apps allow users to access augmented reality directly from their phones. A user might see an ad for a new restaurant on a subway platform and tap it to launch an app that allows them to view an augmented reality experience on their phone without downloading or purchasing anything else.
Role of Virtual Reality
Virtual reality is mainly associated with gaming, but there are plenty of other applications for it in business settings. One of these is in marketing and advertising. Using augmented reality to create visually appealing, interactive billboards is one of many techniques being explored by marketers to get consumers’ attention in an increasingly crowded media landscape. Augmented reality can also be used to enhance online shopping experiences by adding virtual product information on top of products seen through a smartphone camera lens.
AR Shopping Transformation
It’s no secret that virtual reality (VR) is set to change shopping in a big way. Thanks to VR, shoppers will be able to view products in an immersive 3D environment before buying them, greatly increasing consumers’ sense of satisfaction with their purchases. And now, an augmented reality (AR) is poised to join VR as an industry-changing phenomenon. With both technologies on pace for explosive growth, here’s what you need to know about how they’ll transform consumer shopping behavior over time.
VR Shopping Transformation
It is likely that 10 years from now, most consumer-goods shopping will take place in a virtual reality setting, where shoppers will put on a headset and shop for their products in a simulated environment. These VR environments can be customized to each shopper’s preferences, meaning companies won’t have to guess when it comes to which kinds of products will appeal to consumers. Additionally, VR is ideal for entertainment-focused businesses such as video games, which need a lot of upfront work before they reach an audience.
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