Nowadays, search engine algorithms, such as Google's Rankbrain and BERT, heavily rely on artificial intelligence (AI). AI is being used more and more by businesses nowadays to help them rank higher in search engines. AI has enormous potential to improve search engine optimization (SEO), which is a vital criterion for acquiring traffic. Therefore, AI algorithms can assist make greater sense of parameters like browsing history, actions within a website and search history to provide an improved experience for customers. In this article, I will tell you how SEO Company in Kolkata uses AI SEO to boost website performance-
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Find out what you should write: Quality content should be your first concern when it comes to writing. You will get a better understanding of what users around the world are searching for by using AI technologies like Google Trends, Brightedge, etc. Using these tools, you may find out what your competitors are writing to serve your target audience and identify content gaps that you can fill by adding relevant information to their content.
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Improve mobile search results: Mobile search optimization is a vital part of any SEO plan. AI may help with mobile site layout and design to optimize your content utilizing SEO AI techniques for mobile search engines.
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Find keywords effortlessly: Some keyword research tools use AI. These tools will utilize AI to identify the most relevant phrases and topics you should pursue according to your industry, specialty, target audience, and other characteristics. Therefore, you'll be able to target a more target audience with your keyword research.
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Personalize user experience: Customers want a unique online shopping experience, especially when several competitors sell comparable things at similar costs. Companies may build a more personalized purchasing experience using AI solutions such as smart personalization engines.
Artificial Intelligence is the future of SEO. These two disciplines combined with a solid approach can help you become seen by search engines and generate a loyal audience that responds to your calls-to-action.
