When you generate leads by following the protocols of GPPR or General Data Protection Regulation then that lead will be called GDPR compliant leads. This means qualifying for a lead in the EU is tougher and it should have all the materials in place. By material we imply related content and touchpoints like download message, subscription, login through newsletters, trial registrations, emails and social media.
Another crucial component is data processing. This comprises Customer Relationship Management software and customer segmentation, through which you can recognize up-sell opportunities and sales cycle.
GDPR comprises all the personal info collected by a company as a data appending and mining process. It is used to generate GDPR compliant leads and perform marketing activities. The data includes but are not limited to:
· Name
· Contact details
· Date of birth
· Email ID
· IP address
· Any info added to your CRM system or database
· Any auto-collected information via software
· Any info collected from lead magnet, opt-in or other proposals
How can it save your business from fines?
With GDPR in effect from May, 2018 how companies interact with customer data became very crucial. Companies found breaching GDPR in the EU may have to face hefty penalties of up to 10 million pounds or 2 % of the net interest income, whichever is greater. So, it is better to hire professional lead generation service providers who help generate GDPR complaint leads.
