The destructive effect of Coronavirus outbreak is being felt across the global economies of the world. Companies are trying to operate under these uncertain times with work from home models.
In this blog, we are bringing into your light the ways how brands are responding to coronavirus outbreak:
Short-term adaptations:
61% of marketers are utilizing short term strategies for social media and only 9% are going for any long-term decision. This is a great shift from offline media to online as businesses are preferably using an online approach.
Moreover, many brands have pulled the budget from offline marketing channels and are now planning to move ahead with only digital marketing campaigns and SEO Vancouver (It is still not clear if this is going to be there for long-term or it is just a short-term adaptation).
Gaining Visibility:
Brand awareness is crucial to gain more visibility and surpass your competitors. It aids in driving visitors to your website.
The best time to reach your potential audience is when they are searching for you and your product/services in the market. You will be required to get found at every stage of the purchasing cycle right from finding the best services to finding the best prices and offers.
Focus on Creating More Meaningful Conversations:
The time is uncertain, however, you can keep your audience motivated by sharing positive news and good stories.
Customer experience is crucial, invest this time in providing swift and personalized experience to your audience. And, if you are thinking of the costs, then remember small changes on your website chance enhance the visibility and eventually traffic.
Don’t forget to measure:
Measuring is imperative to managing things around and if you are not managing things then you are wasting money.
Measuring means understanding the sales, getting an tentative idea about it, number of lead generation and referrals. Now, it is the best time to define your key performance indicators. You can utilize tools like Google Analytics, Google Search Console and SEMRush for this.
Test, Discover, Test:
In this unprecedented time, it is essential to be quick and creative. Learn from the experiment, and keep evaluating your success. Here are some good tips:
Experiment should be inexpensive to carry
If it works, then do more of it.
If it doesn’t work then try something new.
If it is difficult for you to manage the marketing along with focussing on the core of your business, then hire digital marketing agency Vancouver. Adspace Group is the name to trust upon for all your digital marketing needs, whether it is SEO, social media or website design.
For more information, please visit https://adspacegroup.com/
