How to personalize email marketing in 2020
We’re living in a dynamic time. Things are changing rapidly however, the need for hyper-personalization in email marketing sure is on an increase. Another rising need is to send out the right email, at the right time, keeping in mind the reader’s preferences. But, how?
Solve all your email marketing issues with smart email personalization techniques & strategies this 2020. Businesses, please read this post carefully, we’re in a digital world where 91% of users are most likely to shop from brands who send in relevant offers & recommendations at the right time! (source)
We’re amid a pandemic with rising technologies which is keeping the economy from crashing and increasing engagement with users via social media strategies, email marketing services and more. With brands like Encircl, head towards AI marketing, specializing in personalized and predictive marketing campaigns at best returns ever!
As a marketing channel, Email has proven to be ROI-oriented and delivers up to 39% more returns than other marketing strategies for multiple industries. Be the company which catches customers’ attention, invest in the best because, as mentioned in our other post, for every $1 spent $44 comes back as a return on investment which is amazing.
Check out email marketing strategies this 2020:
Predictive personalization: AI marketing is one of the trending developments when it comes to email marketing. It’s a powerful tool for predictive personalization. Several brands are making an attempt to implement this strategy wherein, they create 10 odd templates for multiple purposes like promotion of coupons, weekly newsletters and more; the software sends out emails at the required time, to specific customers.
With real-time personalization tools by Encircl, you can make hyper-personalization very seamless for your campaigns. It is critical to personalize visual elements of marketing with real-time offers because of the message it serves up as well.
Pros: Your customers will feel special and wanted. Custom mailers for each individual can be designed and sent out based on size, content and sending time too. They’ll want to stay connected with you no matter what. Your business can have a small team with bright minds, thinking about the ideas rather than the real execution!
In simple words, a technology can improve your email marketing strategy & increase revenue by 20%, in spite of crashing economies!
Smart segmentation: Smart segmentation is a very important trend this 2020 for email marketing. Data points can comprise anything from the last purchase by the user or the day on which customers open your emails or even the day when they check your website. With smart segmentation services, shoot up your revenue for paid campaigns as well. Create superb email marketing segments for effective engagement this 2020. Tools like Glew help however, it can be expensive. Reaching out to a smart email segmentation provider can do wonders for your business!
To know more Email Personalization Strategies, visit source blog.
Source: https://www.encircl.com/blog/implement-these-email-personalization-strategies/
