Whatever business your company is in, everything will be built on payment acceptance. Whether you like it or not, you'll have to immerse yourself in the world of payments, keeping up with the latest trends and keeping up with the competition.
Of course, it's impossible to know everything at once, so right now we will provide you with a complete guide to accepting payments online.
Where does payment acceptance begin?
An important factor to start accepting payments is the POS purchase. This point of sale should provide an opportunity to quickly process payments by cards, fiat currencies and mobile devices.
It is necessary to connect an account opened in the bank to a special POS terminal. Despite the importance of this procedure, it will not take much time. This question can be solved in just 1-2 days.
Mobile payments reception: what is it impossible without?
Your company is unlikely to be able to accept mobile payment from Samsung Pay, Apple Pay or via Android, if you do not have a special payment reader, which also provides for NFC.
Is it difficult to choose a POS-terminal?
In fact, it is not. Choosing a POS can be greatly simplified, if you initially do not forget about a couple of important points:
- It should provide reception of both cash and other payment methods, in particular, mobile contactless payments, bank cards and so on. Yes, many buyers still use cash, but more and more often they prefer other, faster and more convenient methods of payment.
- Do not view POS solely as a payment processing tool. Nobody argues, payment processing is the most important task, but modern POS systems can be useful in other areas, such as reporting, inventory management, helping to interact with important customers and so on.
- Your POS system should provide an opportunity to quickly and efficiently deposit funds into your account. Ideally, the sales revenue will flow to your account instantly.
- One of the functions of POS should be the printing of receipts. However, recently many customers agree that it is much more convenient to receive digital receipts, which are easier to trace in the future.
Credit cards: a mandatory element of any online payments
It is no coincidence that there are fewer companies in the world every day that do not accept credit cards as one of the ways to pay for goods and services. Imagine that you have the largest sale, but do not give customers the opportunity to pay with credit cards. Most of them will simply give up the option of buying goods in your store. It is much easier for them to find the right product on no less favorable terms in another store than looking for an ATM to withdraw money.
It is important to understand that the more payment methods you offer to your customers, the more likely they are to offer your company to their friends and acquaintances, which means that your sales will increase. In addition, you will get customers who are loyal to the company, and when they need to buy something, they will remember your firm first.
Another important psychological point about credit cards, which is very often forgotten by the owners of many companies. When a buyer pays with a credit card, he is motivated to spend even more money. The buyer feels that by paying with the card, he does not lose anything, the desire to track the amount of spending becomes less. This increases the probability of impulse purchases by about 18% or 20%, which means the company's income is also growing.
All credit card transactions are thoroughly checked for possible fraudulent transactions, which significantly reduces the probability of rejected checks and other difficulties for the company.
In addition, of course, one should not forget about secure and prompt NFC payments. Because the data involved in the transaction change all the time, the chances of fraudsters to verify successful operations to steal funds are reduced to zero. If your clients feel safe, it will significantly increase their desire to make purchases in your company.
