Currently, a good web user experience is a fundamental pillar of business strategy regardless of the sector to which it belongs. Despite this, today, there are still many companies with great difficulties in indicating or knowing the value of the web user experience.
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Many times the website of a business does not convert as expected and, when this happens, the first thing to do is look for the exact reason why this is happening. There are a wide variety of options that can lead to solving this very common mystery, but there are also many reasons why it is taking place: web architecture and content adaptation, among others.
From Napollo we wanted to write this post to help you know how to measure the web user experience because if you manage to do it successfully it will help you refine your strategy very effectively. We will offer you some elements, metrics and tools that are of great help to audit the usability of a web page and be able to take measures that lead to an approach towards a better web user experience.
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Metrics and Methods to Assess the Web User Experience
Metrics to Assess the Web User Experience
Engagement: Sometimes the ability to attract or attract web users is not the most optimal. This still happens a lot because businesses are directed towards a target that is not optimized for its objectives. Therefore, it is never too late to reconsider who your target audience is.
Bounce rate: We can analyze, through Google Analytics, the pages through which the user has entered the web page and the bounce rate of each one. In this way, the pages that least encourage the web user to stay on the site can be identified and, therefore, it will be known about which we have to carry out some measure.
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CTR: If you don't do it already, you must measure all the “call to action” within your website in order to analyze the clicks that are made on each “button” and the behavior after said click. This is a very useful way to identify when the web user does not behave as we want and thus be able to make the improvements that will be more efficient.
Methods to Assess the Web User Experience
Heat maps: Heat maps allow us to see the behavior of the web user in a very simple and visual way since they give us very relevant data such as the level of clicks or the scroll.
Loading times and code optimization: within web usability there are countless factors that influence it, and loading times is one. If the loading times of our website are not optimized, the probability that the web user does not have a good experience and leaves the site is very high. So if this is your case, don't delay in getting down to work!
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The subject of web usability is something quite extensive and which requires professionals in case they want to achieve excellence to achieve the best possible web user experience . At Napollo we work on the design and development of web pages in parallel with usability. After more than 10 years of experience with companies from all types of sectors, our team works with knowledge of a wide variety of possible behaviors of web users.
If your website needs a new approach to better adapt to the needs of the web user, do not hesitate to contact us!
