Suppose you walk into a store and get an instant friendly welcome, product guide, and the lead to your desired product. Well, this is a property of a retail store providing their customer's great services. But in the case of an E-commerce platform, As it has to be open 24/7 as well the traffic can be unimaginable. Most e-commerce websites don’t have any facility to give their customers services 24/7 and can’t even handle that much traffic.
In addition to this, today the e-commerce market has become everybody's need and is expanding faster. Rising user demand makes it harder for sellers to maintain uninterrupted service plans. This is a fact that without customer service, people are not gonna be satisfied with your brand.
This is when businesses start switching their plans or services towards automation. The chatbot is one of the most prominent features of E-commerce websites in this race.
The chatbot is a software program with in-built dialogues. It can be used as a business sales associate. It is a super knowledgeable, always available, ultra-friendly, and quick guide of your business.
As we see the importance of Chatbot in E-commerce websites. Let’s talk about building a chatbot for an e-commerce website following the major benefits achieved by a chatbot.
MAJOR BENEFITS ACHIEVED BY CHATBOT
Chatbot has emerged as a new medium to convert website visitors into customers. Chatbot functions as an online chat. A recent study shows that a lot of app users prefer chat communication with businesses in the future. Also, many percentages of customers are more likely to shop with businesses from which they can directly communicate through messaging. This will remarkably increase the total sale of the business.
However, Chatbots provide many other benefits such as:
PERSONALIZED APPROACH
The chatbot works in the same manner as any attendant or sales associate in the store. Chatbot interacts with customers in a personalized manner and helps customers become satisfied with the shopping.
24/7 SUPPORT SERVICE
A chatbot is an always available 24/7 customer service program. This is the biggest perk for the customer support team. Being available for customers and providing them with all the guidance about the product and enhancing the end-customer experience.
RETAIN CUSTOMERS
Chatbot helps retain existing customers. It provides personalized services on all digital platforms. It is the process to turn customers into frequent buyers and make sure they don’t switch to your competitor. Chatbot frequently provides information about new arrivals, offers, and discounts that hold the customer's interest in your product.
INCREASED REVENUE
It is observed that after using chatbots, there is an increase in the customer experience curve. Which eventually in turn increases the business’s revenue, CSAT scores, and NPS. The more customers remain engaged with your product, the more you can generate your revenue.
BUILDING CHATBOT FOR E-COMMERCE WEBSITE
Building a chatbot is a very simple and convenient process. As it requires no coding and developing skills. The only requirement is the right tool and knowledge through which one can build a functional chatbot for their e-commerce websites.
For a better understanding, Let’s take Haptik’s bot-building platform as an example.
Haptik’s bot-building is considered to be the simplest bot-building platform. This does not require any coding skills and technical knowledge as well. Building a chatbot using Haptik’s bot-building delivers the desired output with minimal effort and training. Using this platform will also provide 100+ e-commerce specific, in-built, ready-to-use experienced cases for your business. Furthermore, you can,
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Improve the development timing of your chatbot.
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Thoroughly add researched user journey.
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Have a wide variety of predefined user cases ready to deploy.
However in order to build an efficient chatbot for your business a person should understand the common problems and challenges faced by your customers related to your product. This tells you the specifics that you should program in your chatbot.
Some of the common features or what say cases provided by Haptik’s bot-building platform are: get an invoice, book a slot, check refund status, coupon issues, product feedback, return request, etc. They prove to be very effective against common queries and can represent your brand in a better way. Using these common features, businesses can easily start their automation journey.
Well building a chatbot through the platform provides you a step-by-step procedure to build a chatbot for your e-commerce platform. The other way for building a chatbot is that you can hire remote developers for your purpose, but they can charge you a lot. But by the end of the day, the efficiency of your chatbot is quite remarkable. Containing experienced researched cases gives you the best sales assistant for your business.
WRAPPING UP POINTS
Building an efficient chatbot for your e-commerce website can give your business’s customer experience a great evaluation. They can become a great sales representative and can work 24/7 non-stop. That in a person's case is not possible. Feeding relative dialogues and features according to the problems and challenges faced by your customers will definitely payback. The customer will love it as the chatbot responds quickly to their queries.
So be smart and automated and must build a chatbot for your business.
