Whether you are a small business which has just opened up, or are a large corporation that has been in the industry for a long time, Digital PR can be beneficial to you, and in fact many businesses these days are learning the benefits and importance of an effective Digital PR strategy through working with an experienced and well reputed Public Relations Agency in Sri Lanka.
So, how do you build an effective strategy in Digital PR in Sri Lanka? What does it involve?
Define your goals – Clearly defining your goals is the best way to start your Digital PR campaign, because it gives you a definite target to work towards. Understand what you want to achieve through your efforts, whether it is increased brand awareness, improved SEO and rankings, or increased lead generation.
Know you target audience – Similar to many other Digital Marketing strategies, you should start here with creating your buyer personas so that you better understand your target audience, and know where they are going online to get their information from. Know which sites they are engaging with and what kind of information they are after.
Know your target media – If you have got to know your audience, then it is time to get to know your best options for target media, whether they are publications, blogs, social media influencer etc. Know who you need to be in touch with to create greater visibility for your brand and business.
The right pitch – Your Digital PR strategy should include those topics that create interest in your target audience and should not be random. With increased knowledge about your target audience and media, you will get to know what best interests them and what will create greater engagement with your brand.
Measure success – Constantly evaluating your success in your Digital PR strategy is very important so that you can identify areas where you are not successful and then turn them around. This is where you will need the experience of a good Public Relations Agency in Sri Lanka, handling your Digital PR strategies.
